Part 1. Principles of managing customer relationships. Evolution of relationships with customers; Thinking behind customer relationships -- Part 2. "IDIC" implementation process: a model for managing customer relationships. Customer relationships: basic building blocks of IDIC and trust;...

Cognitive load and efficiency in learning -- The psychology of efficiency -- Use visuals and audio narration to exploit working memory resources -- Focus attention and avoid split attention -- Weed your training to manage limited working memory capacity -- Provide external memory support to...