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Strategisches Management
106
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85
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38
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38
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24
Relationship marketing
24
Competitive strategy
18
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5
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5
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5
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Glossar enthalten
Article in journal
35,781
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35,781
Aufsatz im Buch
9,652
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9,652
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4,799
Graue Literatur
4,574
Non-commercial literature
4,574
Thesis
3,665
Working Paper
3,261
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2,737
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2,506
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2,506
research-article
2,036
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1,908
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1,908
Aufsatzsammlung
1,813
Lehrbuch
1,171
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1,088
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1,013
Bibliografie enthalten
758
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758
Ratgeber
673
Guidebook
630
Konferenzschrift
572
Conference paper
327
Konferenzbeitrag
327
Reprint
317
Conference proceedings
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309
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303
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303
conceptual-paper
253
Amtsdruckschrift
248
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248
case-report
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202
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24
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Hunger, J. David
8
Wheelen, Thomas L.
8
Bamford, Charles E.
3
Hanschke, Inge
3
Hoffman, Alan N.
3
Jaworski, Bernard J.
3
Peppers, Don
3
Rayport, Jeffrey F.
3
Rogers, Martha
3
Smith, Ronald D.
3
Balakrishnan, Nagraj Raju
2
Barney, Jay B.
2
Besanko, David
2
Castleberry, Stephen Bryon
2
Cullen, John B.
2
David, Forest R.
2
David, Fred R.
2
Ferrell, Odies C.
2
FitzRoy, Peter T.
2
Hesterly, William S.
2
Hulbert, James M.
2
Kumar, V.
2
Lasserre, Philippe
2
Magretta, Joan
2
Marcus, Alfred A.
2
Peteraf, Margaret A.
2
Pride, William M.
2
Render, Barry
2
Ryan, Damian
2
Stair, Ralph M.
2
Tanner, John F.
2
Walker, Gordon
2
Weiber, Rolf
2
Adam, Patricia
1
Ahlert, Dieter
1
Ansoff, Harry Igor
1
Balagué, Christine
1
Barkow, Reinhard
1
Bate, J. Douglas
1
Berg, Martin van den
1
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AMACOM
1
Books on Demand GmbH <Norderstedt>
1
Carl Hanser Verlag
1
Harvard Graduate School of Business Administration
1
UBS AG
1
W. Kohlhammer GmbH
1
Wirtschaftsarchiv Baden-Württemberg
1
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Always learning
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Beiträge zur südwestdeutschen Wirtschafts- und Sozialgeschichte : Veröffentlichungen des Wirtschaftsarchivs Baden-Württemberg
1
Collection Village mondial
1
Complete, concise, practical
1
Europäische Hochschulschriften / 5
1
Gabler Edition Wissenschaft
1
Lehrbuch
1
Management & leadership
1
McGraw-Hill higher education
1
McGraw-Hill/Irwin series in marketing
1
Roland-Berger-Reihe: Strategisches Management für Konsumgüterindustrie und -handel
1
SAGE course companions / knowledge and skills for success
1
The short course in international trade series
1
UBS Outlook
1
UTB / Betriebswirtschaftslehre
1
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ECONIS (ZBW)
137
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1
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1
Quality management : creating and sustaining organizational effectiveness
Summers, Donna C. S.
-
2005
Persistent link: https://www.econbiz.de/10002144251
Saved in:
2
Fremdfinanzierung von Gebrauchsgütern : das alltägliche Risiko
Brunner, Wolfgang L.
(
ed.
);
Seeger, Jürgen
(
ed.
); …
-
2010
-
1. Auflage
Persistent link: https://www.econbiz.de/10003838780
Saved in:
3
Praxisbuch Kundenbefragungen : repräsentative Stichproben auswählen, relevante Fragen stellen, Ergebnisse richtig interpretieren
Weinreich, Uwe
;
Lindern, Eike von
-
2008
Persistent link: https://www.econbiz.de/10003597464
Saved in:
4
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
5
Managing customer relationships : a strategic framework
Peppers, Don
;
Rogers, Martha
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10008860318
Saved in:
6
Managing business and professional communication
Dodd, Carley H.
-
2012
-
3rd ed.
Persistent link: https://www.econbiz.de/10008904532
Saved in:
7
Praxisorientiertes Dialog-Marketing : Konzepte, Instrumente, Fallbeispiele
Kreutzer, Ralf T.
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003516914
Saved in:
8
eBusiness & eCommerce : Management der digitalen Wertschöpfungskette
Meier, Andreas
;
Stormer, Henrik
-
2012
-
3. Aufl.
Persistent link: https://www.econbiz.de/10009621331
Saved in:
9
Managing customer experience and relationships : a strategic framework
Peppers, Don
;
Rogers, Martha
-
2017
-
Third edition
Persistent link: https://www.econbiz.de/10011547747
Saved in:
10
Marketing management : a relationship approach
Hollensen, Svend
-
2015
-
3. ed.
Persistent link: https://www.econbiz.de/10010426428
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