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Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn - 2018 - Third edition
Persistent link: https://www.econbiz.de/10011750918
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Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn - 2015 - Second Edition
Persistent link: https://www.econbiz.de/10010474761
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[Marketing: basic concepts and decisions]
Pride, William M.; Ferrell, Odies C. - 1987 - 5. ed
Persistent link: https://www.econbiz.de/10000743322
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Promotion management and marketing communications
Shimp, Terence A. - 1989 - 2. ed
Persistent link: https://www.econbiz.de/10000782365
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Marketing
Hiam, Alexander - 2006
Persistent link: https://www.econbiz.de/10003288140
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Advertising and promotion : an integrated marketing communications perspective
Belch, George Eugene; Belch, George E.; Belch, Michael A. - 2015 - 10. ed.,
Persistent link: https://www.econbiz.de/10011344786
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Möglichkeiten und Grenzen des Einsatzes von Multimedia im Marketing
Wahl, Jörg H. W. - 1997
Persistent link: https://www.econbiz.de/10000953210
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Möglichkeiten und Grenzen des Einsatzes von Multimedia im Marketing
Wahl, Jörg H. W. - 1997
Persistent link: https://www.econbiz.de/10000614635
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Electronic marketing : integrating electronic resources into the marketing process
Reedy, Joel; Schullo, Shauna - 2004 - 2nd ed.
Persistent link: https://www.econbiz.de/10001759945
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Strategic electronic marketing : managing e-business
Kleindl, Brad Alan - 2003 - 2. ed
Persistent link: https://www.econbiz.de/10001713026