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The insider's guide to demographic know-how : everything marketers need to know about how to find, analyze and use information about their customers
Wickham, Penelope (contributor) - 1988
Persistent link: https://www.econbiz.de/10000766914
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Exploring marketing research
Zikmund, William G. - 1986 - 2. ed
Persistent link: https://www.econbiz.de/10000700785
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Marketing research : an applied approach
Kinnear, Thomas C.; Taylor, James R.; Kresge, Sebastian S. - 1979
Persistent link: https://www.econbiz.de/10000048334
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Real estate market analysis : a case study approach
Brett, Deborah L.; Schmitz, Adrienne - 2009 - 2nd ed.
Persistent link: https://www.econbiz.de/10003877334
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The PDMA handbook of new product development
Kahn, Kenneth B. (ed.) - 2013 - 3. ed.
Persistent link: https://www.econbiz.de/10009703748
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Exploring marketing research
Zikmund, William G. - 2003 - 8. ed.
Persistent link: https://www.econbiz.de/10001663421
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Fundamentals of marketing research
Smith, Scott M.; Albaum, Gerald - 2005
The nature of marketing research -- Planning for marketing research and the research process -- Research design -- Secondary data and sources -- Information from respondents -- Online marketing research -- Qualitative research and observation -- Experimentation -- General concepts of measurement...
Persistent link: https://www.econbiz.de/10002030705
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Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 2002 - 2nd ed.
Persistent link: https://www.econbiz.de/10001584595
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Marketing research
Aaker, David A. - 1990 - 4. ed
Persistent link: https://www.econbiz.de/10000792522
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Marketing research
Aaker, David A.; Kumar, V.; Leone, Robert P.; Day, George S. - 2013 - 11. ed
Persistent link: https://www.econbiz.de/10009634514