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Principles of modern marketing
Husted, Stewart W.; Varble, Dale L.; Lowry, James R. - 1989
Persistent link: https://www.econbiz.de/10000758749
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Konstruktives Marketing : Marketing-Diagnose und Lösungen für umkämpfte Märkte in Sättigung, Stagnation und Schrumpfung
Belz, Christian - 1989
Persistent link: https://www.econbiz.de/10000761138
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Marketing : a critical introduction
Hackley, Christopher E. - 2009
Persistent link: https://www.econbiz.de/10003772683
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Marketing
Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl D. - 2006 - 8. ed
Persistent link: https://www.econbiz.de/10003281392
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Introduction to marketing
McDaniel, Carl D.; Lamb, Charles W.; Hair, Joseph F. - 2008 - 9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003486976
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Marketing : real people, real choices
Solomon, Michael R.; Marshall, Greg W.; Stuart, Elnora W. - 2008 - 5. ed. International ed.
Persistent link: https://www.econbiz.de/10003375181
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Marketing
Baines, Paul; Fill, Chris; Page, Kelly - 2011 - 2nd ed.
Persistent link: https://www.econbiz.de/10008826185
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Hunt versus Anderson : round 16
Kavanagh, Donncha - 2008
Persistent link: https://www.econbiz.de/10003610393
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Marketing
Baines, Paul; Fill, Chris; Page, Kelly - 2008
Persistent link: https://www.econbiz.de/10003601005
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Marketing essentials
McDaniel, Carl D.; Lamb, Charles W.; Hair, Joseph F. - 2012 - 7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009546946