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Marketing foundations
Pride, William M.; Ferrell, Odies C. - 2011 - 4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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Managing customer relationships : a strategic framework
Peppers, Don; Rogers, Martha - 2011 - 2. ed.
Persistent link: https://www.econbiz.de/10008860318
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Managing business and professional communication
Dodd, Carley H. - 2012 - 3rd ed.
Persistent link: https://www.econbiz.de/10008904532
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Praxisorientiertes Dialog-Marketing : Konzepte, Instrumente, Fallbeispiele
Kreutzer, Ralf T. - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003516914
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eBusiness & eCommerce : Management der digitalen Wertschöpfungskette
Meier, Andreas; Stormer, Henrik - 2012 - 3. Aufl.
Persistent link: https://www.econbiz.de/10009621331
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Managing customer experience and relationships : a strategic framework
Peppers, Don; Rogers, Martha - 2017 - Third edition
Persistent link: https://www.econbiz.de/10011547747
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Marketing management : a relationship approach
Hollensen, Svend - 2015 - 3. ed.
Persistent link: https://www.econbiz.de/10010426428
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E-business and e-commerce management : strategy, implementation and practice
Chaffey, Dave - 2011 - 5. ed.
Persistent link: https://www.econbiz.de/10009235308
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Mobile Marketing : erreichen Sie Ihre Zielgruppen (fast) überall
Krum, Cindy - 2012
Persistent link: https://www.econbiz.de/10009582279