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Churchill/Ford/Walker's Sales force management
Johnston, Mark W.; Marshall, Greg W.; Churchill, Gilbert A. - 2006 - 8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002485265
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Advertising and promotion : an integrated marketing communications perspective
Belch, George E.; Belch, Michael A. - 2004 - 6 ed., internat. ed.
Persistent link: https://www.econbiz.de/10014463008
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Advertising and promotion : an integrated marketing communications perspective
Belch, George E.; Belch, Michael A. - 2007 - 7. ed.
Persistent link: https://www.econbiz.de/10013483546
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Merchandising : theory, principles, and practice
Kunz, Grace I. - 2010 - 3rd ed.
Persistent link: https://www.econbiz.de/10009579717
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Advertising and integrated brand promotion
O'Guinn, Thomas C.; Allen, Chris T.; Semenik, Richard J. - 2006 - 4. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10002493740
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Churchill/Ford/Walker's Sales force management
Johnston, Mark W.; Ford, Neil M. - 2003 - 7. ed
Persistent link: https://www.econbiz.de/10001665341
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Principles of supply chain management : a balanced approach
Wisner, Joel D.; Leong, G. Keong - 2005 - Internat. student ed.
Persistent link: https://www.econbiz.de/10002120302
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Logistics and supply chain integration
Sadler, Ian - 2007
Persistent link: https://www.econbiz.de/10003423685
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Managing supply chain and operations : an integrative approach
Foster, S. Thomas <Jr.>; Sampson, Scott; Wallin, Cindy; … - 2016
Persistent link: https://www.econbiz.de/10010526327