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Towards monitoring and building customer share of wallet in physical retail with in-store and mobile information systems

Vuckovac, Denis - 2018

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Customer Experience im Einzelhandel : Einsatz digitaler In-Store-Technologien am Fallbeispiel Sephora Virtual Artist

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Sortimentsoptimierung : der kombinierte Einsatz von Sortimentsreduktion und -präsentation und seine Auswirkungen auf das Kaufverhalten

Heidemann, Christina Sophia - 2010

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Impact of store format on shopping involvement

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Der Einfluss von Einkaufsstättenschemata und inneren Bildern auf die Entstehung von Preisimages außerhalb des Point-of-Sale

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I'll try that, too : a field experiment in retailing on the effect of variety during display promotions

Sachse, Mareike; Oetzel, Sebastian; Klapper, Daniel - 2023

The effect of variety on consumer choice has been studied extensively, with some stream of literature showing the positive effects on choice and others arguing that too many alternatives may result in negative consequences (i.e., choice deferral or no purchase at all), often referred to as...

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