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Pain killer marketing : how to turn customer pain into market gain

Stiehl, Chris; DeVries, Henry J. - 2008 - 1. ed.

This book concerns HOW to listen to the customer and what to do with the data once you have it. Many companies collect data from customers, but don't know what to do with the data that they have. This book describes a process for not only collecting "Pain of the Customer" information, but how it...

Persistent link: https://www.econbiz.de/10003681708

Perspectives on marketing

Miletsky, Jason I.; Hand, Michael - 2009

Persistent link: https://www.econbiz.de/10009236673

The agile marketer : turning customer experience into your competitive advantage

Smart, Roland - 2016

"The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it … Agile methodologies that once revolutionized software development are now revolutionizing marketing. Agile provides the … foundation for alignment between the marketing and product management sides. It can unleash a whole array of new marketing …

Persistent link: https://www.econbiz.de/10013546986

The handbook of market intelligence : understand, compete and grow in global markets

Hedin, Hans; Hirvensalo, Irmeli; Vaarnas, Markko - 2011 - 1. ed.

"This text is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the...