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Markenkraft im Mittelstand : was Manager von Schwarzenegger und dem Papst lernen können
Errichiello, Oliver Carlo; Zschiesche, Arnd - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003716436
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Abschied vom Branding : wie man Kunden wirklich ans Kaufen führt - mit Marketing, das sich an Kaufprozessen orientiert
Rutschmann, Marc - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009161140
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Marketing revealed : challenging the myths
Burgers, Willem - 2008
Persistent link: https://www.econbiz.de/10003508554
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Designing brand identity : an essential guide for the entire branding team
Wheeler, Alina - 2009 - 3rd ed.
Persistent link: https://www.econbiz.de/10003830852
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Anywhere : how global connectivity is revolutionizing the way we do business
Green, Emily Nagle - 2010
Persistent link: https://www.econbiz.de/10003865531
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Product innovation toolbox : a field guide to consumer understanding and research
Beckley, Jacqueline H. (contributor);  … - 2012
Persistent link: https://www.econbiz.de/10009525483
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Digitaler Darwinismus : der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book
Kreutzer, Ralf T.; Land, Karl-Heinz - 2016 - 2. Auflage
Persistent link: https://www.econbiz.de/10011415103
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Passion brands : why some brands are just gotta have, drive all night for and tell all your friends about
Newlin, Kate - 2009
Persistent link: https://www.econbiz.de/10003775414
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Branding your business
Hammond, James - 2011 - Rev. ed.
Persistent link: https://www.econbiz.de/10008904300
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Branding only works on cattle : the new way to get known (and drive your competitors crazy)
Baskin, Jonathan Salem - 2008 - 1. ed.
Persistent link: https://www.econbiz.de/10003522762