behaviour / Prokopis Theodoridis, Sofia Vassou -- Identity-driven luxury brand management / Klaus Heine -- Luxury brand strategy … / Claude Chailan, Ivan Valek -- Brand charismatic legitimacy and marketing of adoration / Delphine Dion, Eric Arnould … modes / Rui Wang, Kaibin He, Yue Wen -- Entering the chinese market / Rui Wang, Kaibin He, Yue Wen -- Managing brand …

Pandelaere and L.J. Shrum -- 5. Fulfilling social needs through luxury consumption / David Dubois -- Part III: Luxury brand … management -- 6. Luxury brand consumption in emerging economies: Review and implications / Kineta Hung and David K. Tse -- 7 …. Building and growing luxury brands: strategies for pursuing growth while maintaining brand coherence / Vanessa M. Patrick and …