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ECONIS (ZBW)
918
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1
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918
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1
Let's make a start : from
marketing
to markets?
Maclaran, Pauline
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
Saved in:
2
Confessions of a radical reactionary : rhetoric and reality
Brown, Stephen
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 858-872
Persistent link: https://www.econbiz.de/10011746438
Saved in:
3
Editorial: academy of
Marketing
Conference 2015 : the magic of
marketing
O'Malley, Lisa
;
Lichrou, Maria
;
Patterson, Maurice
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 807-810
Persistent link: https://www.econbiz.de/10011597194
Saved in:
4
Marketing
as a social science - comments to Roger Layton's article: "There could be more than
marketing
you might have thought!"
Löbler, Helge
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 244-246
Persistent link: https://www.econbiz.de/10011596819
Saved in:
5
There is more to
marketing
: an encore to Layton's ring cycle and the compelling case for
marketing
systems theory, research and management
Shultz, Clifford J.
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 257-259
Persistent link: https://www.econbiz.de/10011596826
Saved in:
6
Service-dominant logic : the road map to value co-creation in place
marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
7
Systematic analysis of the current academic research on social media
marketing
Klepek, Martin
- In:
Scientific Annals of Economics and Business
64
(
2017
),
pp. 15-27
Persistent link: https://www.econbiz.de/10011866194
Saved in:
8
Supply market uncertainty : exploring consequences and responses within sustainability transitions
Knight, Louise
;
Pfeiffer, Alexandra
;
Scott, James
- In:
Journal of purchasing and supply management
21
(
2015
)
3
,
pp. 167-177
Persistent link: https://www.econbiz.de/10011373068
Saved in:
9
Impact of political
marketing
in digital environment on voters with regard to their age
Stilin, Žarko
;
Samardžić, Vinko
;
Šustar, Kristijan
-
2020
Persistent link: https://www.econbiz.de/10012601622
Saved in:
10
Special issue: Academy of
Marketing
Conference 2016 : radical financial services
marketing
: editorial
Robson, Julie
;
Waite, Kathryn
- In:
Journal of financial services marketing : JFSM
22
(
2017
)
2
,
pp. 41-42
Persistent link: https://www.econbiz.de/10011752988
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