Purpose: While e-commerce in general has been growing rapidly for years, food e-commerce is lagging behind in Germany. The common approach of using traditional logistics systems and fulfilment concepts does not lead to long-term success. Con-sidering this problem, success factors are needed as a...

Private brands are those manufactured or provided by one company for offer under another company's brand. They are often positioned as lower-price alternatives to national brands, and they are helping retailers to build sustainable relationships with their customers. The objective of this...