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Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice - In: Ethics, social responsibility and sustainability in …, (pp. 45-63). 2019
Persistent link: https://www.econbiz.de/10012104159
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"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.; Loermans, Annemijn C.; Verlegh, … - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
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Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica; Veloso, Mónica - In: Brand, Label, and Product Intelligence : Second …, (pp. 247-258). 2022
Persistent link: https://www.econbiz.de/10013338086
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Managing online anti-branding consumer behaviours : a multiple case study analysis in the Italian landscape
D’Arco, Mario; Marino, Vittoria - In: Advances in National Brand and Private Label Marketing …, (pp. 85-94). 2018
Persistent link: https://www.econbiz.de/10013277449
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New insights into online consumption communities and netnography
Weijo, Henri; Hietanen, Joel; Mattila, Pekka - In: Journal of business research : JBR 67 (2014) 10, pp. 2072-2078
Persistent link: https://www.econbiz.de/10010400115
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Digital marketing and social media : why bother?
Tiago, Maria Teresa Borges; Cristóvão Veríssimo, … - In: Business horizons 57 (2014) 6, pp. 703-708
Persistent link: https://www.econbiz.de/10010433306
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Social responsibility : a new buzz word in marketing
Singh, Seema; Joshi, Richa - In: Reinventing management strategies : the design for …, (pp. 56-64). 2014
Persistent link: https://www.econbiz.de/10010436661
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Social media and consumer power : opportunities and challenges for digital marketing activities
Vollero, Agostino; Valentini, Chiara - In: Contemporary issues in digital marketing, (pp. 105-115). 2022
Persistent link: https://www.econbiz.de/10012698299
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Tourists' recommendations : WOM becomes digital
Grubor, Aleksandar; Leković, Ksenija; Tomić, Slavica - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 493-501
Tourism is a sector in which consumers - tourists widely share their opinions, experiences and recommendations. Due to the fact that tourist services cannot be evaluated before the purchase, word-of-mouth has been recognized as an influential factor and a significant resource of information...
Persistent link: https://www.econbiz.de/10012221814
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The effects of viral marketing on users' attitudes toward JOOX Indonesia
Nilasari, I.; Tricahyono, Dodie - In: Understanding digital industry : proceedings of the …, (pp. 374-378). 2020
Persistent link: https://www.econbiz.de/10012226606