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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
11
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
11
International journal of advertising : the quarterly review of marketing communications
10
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
7
Finance for food : towards new agricultural and rural finance ; [this book is the result of the Symposium "Finance for Food"]
7
Journal of marketing management : MM
7
Journal of business research : JBR
6
Aktuelle Fragen der Entwicklungspolitik : Antworten und Perspektiven ; [... der 4. Weingartener Tagung "Entwicklungszusammenarbeit im 21. Jahrhundert: Wissenschaft und Praxis im Dialog" ...]
5
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
5
Interdisciplinary management research XVI ; 1
5
The journal of brand management : an international journal
5
Von der Entwicklungshilfe zur internationalen Zusammenarbeit : Chancen nutzen - Zukunft gestalten
5
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
4
Designing and communicating experience
4
Ethics, social responsibility and sustainability in marketing
4
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
4
Revue d'économie du développement
4
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
4
The globalisation of Chinese business : implications for multinational investors
4
Agrarian economy and rural development : realities and perspectives for Romania : 8th edition of the International Symposium
3
Conference proceedings trends in business communication 2016
3
Economic dynamics and sustainable development ; Part 1
3
Finance, Economics, and Industry for Sustainable Development : Proceedings of the 4th International Scientific Conference on Sustainable Development (ESG 2023), St. Petersburg 2023
3
The international review of retail, distribution and consumer research
3
2014 Annual Bank Conference on Development Economics "The role of theory in development economics" June 2 - 3, 2014 Washington D.C.
2
African perspectives on trade and the WTO : domestic reforms, structural transformation, and global economic integration
2
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Business horizons
2
EU development policies : between norms and geopolitics
2
Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
2
Eurasian business perspectives : proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences
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Globalization : strategies and effects
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Harnessing tangible and intangible assets in the context of European integration and globalization ; Volume 1
2
Health care management science
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Innovation Systems, Economic Development and Public Policy : Sustainable Options from Emerging Economies : essays in honour of Lakhwinder Singh
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International studies of management and organization
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Issues in public sector economics : empirical analysis from various countries
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Journal of business ethics : JOBE
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ECONIS (ZBW)
319
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1
Associative and dissociative comparative advertising strategies in broadening brand positioning
Jewell, Robert D.
;
Saenger, Christina
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1559-1566
Persistent link: https://www.econbiz.de/10010379270
Saved in:
2
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
3
Brand purpose as the next marketing paradigm
Derqui, Belén
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-97)
.
2022
Persistent link: https://www.econbiz.de/10013281262
Saved in:
4
Analysis of the role of brand orientation in brand performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
.
2020
Persistent link: https://www.econbiz.de/10012224744
Saved in:
5
Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
Saved in:
6
Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
Veirman, Marijke de
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 798-828
Persistent link: https://www.econbiz.de/10011799729
Saved in:
7
From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom
;
Tanchoux, Philippe
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 223-245)
.
2022
Persistent link: https://www.econbiz.de/10013338080
Saved in:
8
The change of marketing strategies of luxury brands in China under the internet era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
Saved in:
9
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
10
Please do not buy our brand : how consumers respond to green-demarketing messages
Herm, Steffen
;
Möller-Herm, Jana
;
Wache, Catalina
; …
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 105-118)
.
2023
Persistent link: https://www.econbiz.de/10014276969
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