intriguing questions on the heterogeneity, motivations, satisfaction and loyalty of tourists. The present work aims to offer a … equations model (SEM). The primary goal of this study was to assess the impact of several factors on the loyalty (measured by … loyalty to Amsterdam as a tourist destination shows that tourists who achieve higher levels of satisfaction with intangible …

influencing both O2O loyalty and intention to use a sequel service. …

an empirical examination of the churn and loyalty characteristics of digital natives in the Turkish context. We employ a … large sample of youth and analyse their churn and loyalty likelihoods. Overall, we find convincing evidence that, by having … a consumer-centric approach and knowing more about their individual customers, telecom operators can drive loyalty and …