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Consumer behaviour
519
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
21
Journal of business research : JBR
21
The international review of retail, distribution and consumer research
19
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
19
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
18
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
International journal of advertising : the quarterly review of marketing communications
15
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
12
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
12
Journal of marketing management : MM
11
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
10
Interdisciplinary management research XVI ; 1
10
International journal of economics and financial issues : IJEFI
10
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
10
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
9
Conference proceedings trends in business communication 2016
9
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
8
Marketing letters : a journal of research in marketing
8
Reinventing management strategies : the design for future ; issues in marketing and finance
8
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
8
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
7
Designing and communicating experience
7
Ethics, social responsibility and sustainability in marketing
7
International journal of retail & distribution management
7
Journal of retailing and consumer services
7
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
7
The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
7
Business horizons
6
Energy reports
6
Finance, Economics, and Industry for Sustainable Development : Proceedings of the 4th International Scientific Conference on Sustainable Development (ESG 2023), St. Petersburg 2023
6
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
6
Telecommunications policy : the international journal of digital economy, data sciences and new media
6
The journal of brand management : an international journal
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
6
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
5
Data science and innovation in supply chain management : how data transforms the value chain
5
First International Conference on Resource Efficiency in Interorganizational Networks : ResEff 2013 ; November 13th - 14th, 2013, Georg-August-Universität Göttingen ; Papers
5
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
5
Journal of service theory and practice
5
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
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ECONIS (ZBW)
845
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date (oldest first)
1
The role of the
brand
in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
Saved in:
2
Defensive strategy against a private label : building
brand
premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
Saved in:
3
The profitability of store
brand
introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
Saved in:
4
Comparing online and in-store risks in multichannel shopping
Bezes, Christophe
- In:
International journal of retail & distribution management
44
(
2016
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10011515634
Saved in:
5
Shift in national
brand
and private label shares with households commencing online grocery shopping
Brüggemann, Philipp
;
Schultz, Carsten D.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 119-129)
.
2023
Persistent link: https://www.econbiz.de/10014289847
Saved in:
6
Private label vs leading national
brand
in the online grocery retail setting
Fornari, Edoardo
;
Negri, Francesca
;
Ghezzi, Alessandro …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 74-81)
.
2022
Persistent link: https://www.econbiz.de/10013281250
Saved in:
7
Designing Facebook publications focused on hotel customer experience : how to improve
brand
attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
8
Differences in the effect of ethical labels on national
brand
and private label
brand
products on store and
brand
perception : a preliminary work
Steppuhn, Vanessa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 11-16)
.
2018
Persistent link: https://www.econbiz.de/10013276091
Saved in:
9
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
10
Channel design to enrich customers' shopping experiences : synchronizing clicks with bricks in an omni-channel perspective, the Direct Optic case
Picot-Coupey, Karine
;
Huré, Elodie
;
Piveteau, Lauren
- In:
International journal of retail & distribution management
44
(
2016
)
3
,
pp. 336-368
Persistent link: https://www.econbiz.de/10011515906
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