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Celebrity trait transference : when brands pick up endorsers' personality traits
Bergkvist, Lars - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 663-681
Persistent link: https://www.econbiz.de/10011799658
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Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia; Rasolofoarison, Dina - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
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Brand trait transference : when celebrity endorsers acquire brand personality traits
Arsena, Ashley; Silvera, David H.; Pandelaere, Mario - In: Journal of business research : JBR 67 (2014) 7, pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
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Agricultural entrepreneurship fostering from behavioral decision theory perspective : celebrity branding impact on financial and non-financial motivation
Dobryagina, Natalia - In: The European journal of finance 29 (2023) 13, pp. 1538-1554
Persistent link: https://www.econbiz.de/10014384836
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Understanding the effect of celebrity endorsers and electronic word of mouth on e-commerce in Indonesia
Saputri, M. E.; Sarawati, T. G.; Oktafani, F. - In: Managing learning organization in industry 4.0 : …, (pp. 77-86). 2020
Persistent link: https://www.econbiz.de/10012259358
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Factors influencing consumer purchase intention in Pakistan
Sattar, Ayesha; Khalid, Ifra; Awan, Asif - In: Research on Islamic Business Concepts : Proceedings of …, (pp. 227-237). 2023
Persistent link: https://www.econbiz.de/10013541988
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How is innovation fostered under different institutional setup : comparing the electronics cluster in Shenzhen and Dongguan, China
Fu, Wenying - 2011
different institutional setup. Two different institutional setups which evolve from planned economy to market economy in China … context of our study area, i.e. Dongguan and Shenzhen in Pearl River Delta, China. Drawing on the firm survey data collected …
Persistent link: https://www.econbiz.de/10011541623
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Chinese entrepreneurship in context : localization, specialization and their impact on Italian industrial districts : ERSA Congress 2001 Barcelona, 30th August - 3rd September 2011
Lombardi, Silvia; Lorenzini, Franco; Sforzi, Fabio; … - 2011 - First draft
Chinese migration flows represent a relatively new phenomenon in Italy. Its entrepreneurial nature is reflected in massive flows Chinese businessman employed both in manufacturing and commercial activities, with a dense concentration in correspondence of some industrial districts. The aim of the...
Persistent link: https://www.econbiz.de/10011543257
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Comprehensive evaluation of environmental policy for water pollutants and greenhouse gases reduction in Jiaxing city, China
Xu, Feng; Xiang, Nan; Wang, Shanshan; Li, Yang; … - 2011
Recently, various environmental problems have been generated with the rapid economic development in China. That …'s because China currently over-emphasized economic development beyond environmental issues; therefore, now it is important to … consideration of policy, regional and timing choice in Jiaxing City, China. …
Persistent link: https://www.econbiz.de/10011544746
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The comprehensive evaluation of reclaimed water effectively utilization policy in Tianjin, China
Xiang, Nan; Xu, Feng; Li, Yang; Wang, Shanshan; … - 2011
China as a case study, this paper provides a systematic framework for the analysis of waste water reuse potential under …
Persistent link: https://www.econbiz.de/10011544762