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Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han; Ko, Eunju; Tikkanen, Henrikki; Phan, … - In: Journal of business research : JBR 67 (2014) 10, pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
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Interfunctional coordination and its influence on customer success
Tomášková, Eva - In: Open economics 1 (2018) 1, pp. 105-114
The purpose of the paper is to expand the knowledge about interfunctional coordination (IFC). The term IFC has been used for 50 years and it extends to many branches. The most popular ones are in marketing, logistics and IT management. The purpose of IFC is to develop collaboration between the...
Persistent link: https://www.econbiz.de/10011989203
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The role of lifetime activity cues in customer base analysis
Hoppe, Daniel; Wagner, Udo - In: Journal of business research : JBR 67 (2014) 5, pp. 983-989
Persistent link: https://www.econbiz.de/10010364062
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Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne; Zauner, Alexander; Koller, Monika; Rusch, Thomas - In: Journal of business research : JBR 67 (2014) 5, pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
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Understanding business customer value in a retail environment : a scale development study
Ney, Benjamin; Whitaker, Darlene; Zentes, Joachim - In: The international review of retail, distribution and … 25 (2015) 5, pp. 460-472
Persistent link: https://www.econbiz.de/10011534041
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Service-based vs. goods-based positioning of the product concept : effects on customer perceived value
Cassia, Fabio; Ugolini, Marta Maria; Cobelli, Nicola; … - In: The TQM journal : the international review of … 27 (2015) 2, pp. 247-255
Persistent link: https://www.econbiz.de/10011298016
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Social media marketing in the wellness industry
Lagrosen, Stefan Olof; Grundén, Kerstin - In: The TQM journal : the international review of … 26 (2014) 3, pp. 253-260
Persistent link: https://www.econbiz.de/10010341279
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A study on marketing strategies of banking services during covid times
Ramakrishnan, Sheeja; Krishnan, Namitha - In: Repositioning business : a strategic response to …, (pp. 86-102). 2022
Persistent link: https://www.econbiz.de/10013183890
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Segmenting customers based on key determinants of online shopping behavior
Vinerean, Simona; Opreana, Alin - In: Organizations and performance in a complex world : 26th …, (pp. 385-400). 2021
Persistent link: https://www.econbiz.de/10012417027
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Customer journey maps of Muslim young agropreneurs
Rahim, M. F. A.; Ong, J. W.; Yatim, N. M.; Yanan, H. A.; … - In: Understanding digital industry : proceedings of the …, (pp. 354-357). 2020
Persistent link: https://www.econbiz.de/10012226592