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Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales
Skinner, Heather - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 817-834
Persistent link: https://www.econbiz.de/10011746429
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My city - my brand : the role of residents in place branding
Braun, Erik; Kavaratzis, Mihalis; Zenker, Sebastian - 2010
The theoretical development of place branding is in its early stages. The most important contributions so far have come from publications "translating" insights, methods and tools from corporate branding theory to places and cities in particular. Obviously, an academic field in its early stages...
Persistent link: https://www.econbiz.de/10012618833
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Asian city brand meaning : a Hong Kong perspective
Merrilees, Bill; Miller, Dale; Ge, Gloria L.; Tam, … - In: The journal of brand management : an international journal 25 (2018) 1, pp. 14-26
Persistent link: https://www.econbiz.de/10011874900
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Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia; Masouras, Andreas; Athanasula-Reppa, … - In: Business Development and Economic Governance in …, (pp. 369-382). 2022
Persistent link: https://www.econbiz.de/10013415100
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Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Gao, Xin; Xu, Guangyi; Wang, Gesi; Xu, Jianzhong - In: Economics and Finance Readings : Selected Papers from …, (pp. 69-84). 2022
Persistent link: https://www.econbiz.de/10013369882
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The 'creation' of a tourist destination : a success Story or a 'generic' place? : the case of Dubai.
Deffner, Alex; Liouris, Christos - 2010
The relatively short social and economic history of the urban Gulf has undergone radical evolutions over recent years. Cities in the Gulf have advanced on investing in holistic urban planning and branding strategies. The majority of these investments were not merely intent on supplying various...
Persistent link: https://www.econbiz.de/10011575529
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The development and change in city branding : a content analysis of the literature
Oguztimur, Senay; Akturan, Ulun - 2014
The purpose of this study is to systematically review the city branding literature to provide an explicated and organized view and highlight further research opportunities. In that sense, the articles published on "city branding" and "city marketing" between 1988 and 2014 were explored via...
Persistent link: https://www.econbiz.de/10011492998
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From talent to creative cities : toward a conceptual framework : 51st European Congress of the Regional Science Association International, New Challenges for European Regions and U...
Chantelot, Sébastien; Pérès, Stéphanie; Virol, Stéphane - 2011 - Very first draft
The creative class approach (Florida, 2002b) has led to many developments. Therefore, measurement of creativity … people?) to dynamic approaches (what do the creative people?). Creativity mainly comes from talent (Florida, 2002a) but … cities, defined as privileged theaters of creativity (Hall, 1998). Hence, cities managing to convert micro or individuals …
Persistent link: https://www.econbiz.de/10011548265
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Creative class vs. individual creativity : a multi-level approach to the geography of creativity
Alfken, Christoph - 2014
ecological fallacy. Hitherto, economic geographers seem to have ignored insides from other disciplines studying creativity. In … psychology it is not a dichotomy of creative and non-creative individuals, instead it is acknowledged that creativity is a matter …
Persistent link: https://www.econbiz.de/10011492597
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"Wonderful Indonesia" positioning branding as a place of interesting tourism
Fauziah, Hujaimatul - In: The future opportunities and challenges of business in …, (pp. 77-80). 2020
Persistent link: https://www.econbiz.de/10012310734