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Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020

Blanchard, Simon (ed.); Epp, Amber M. (ed.); … - AMA Summer Academic Conference: Bridging Gaps Marketing …; … - 2020

Persistent link: https://www.econbiz.de/10012549257

Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020

Lukas, Bryan A. (ed.); Ferrell, Odies C. (ed.) - AMA Winter Academic Conference <2020, San Diego, Calif.>; … - 2020

Persistent link: https://www.econbiz.de/10012486210

Advances in business, management and entrepreneurship : proceedings of the 4th Global Conference on Business Management & Entrepreneurship (GC-BME 4), Bandung, Indonesia, 8 August...

Hurriyati, Ratih (ed.); Tjahjono, Benny (ed.); … - Global Conference on Business, Management and … - 2021

Persistent link: https://www.econbiz.de/10012583706

Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022

Martínez-López, Francisco J. (ed.); … - International Conference on Research on National Brand … - 2022

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion,...

Persistent link: https://www.econbiz.de/10013203512

Advances in National Brand and Private Label Marketing : 10th International Conference, 2023

Gázquez-Abad, Juan Carlos (ed.); … - International Conference on Advances in National Brand … - 2023

The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand...

Persistent link: https://www.econbiz.de/10014281679

Welcome to The New Normal: Life After The Chaos : Proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17-19, 2023

Jeseo, Vincent (ed.); Allen, Juliann (ed.) - Academy of Marketing Science / Annual Conference <2023, … - 2024

1. Has the Metaverse a Strategic or Operative Role in Luxury Fashion Brands' Marketing?- 2. Shifting Habits Toward … Form of Conspicuous Consumption? Investigating Trait Antecedents of Normative and Deceptive Like-Seeking on Instagram: An … Like-Seeking on Instagram: An Abstract. …