Advertising Appeals and Processing -- Online and Mobile Advertising.- TV Advertising and Product Placement -- Cultural …, Gender and Age Issues in Advertising -- Branding Challenges -- IMC. …Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation …

The Roles of Advertising -- The Faces of Advertising -- Reception of Advertising -- Perceptions of Advertising …Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation … of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden …

Impact on Avoidance through Perceived Surveillance in the Context of Synced Advertising -- A conceptual framework and … Surveillance -- Personality and susceptibility to (targeted and tailored) advertising for green products. - Empowered by Innovation … Advertising -- Types of humour in Spanish-speaking awarded ads -- Advertising Management -- Narrating Pain to Make You Understand …