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Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael (ed.); Plinke, Wulff (ed.) - 2002 - 2. Auflage
Persistent link: https://www.econbiz.de/10001684266
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Strategisches Business-to-Business-Marketing
Kleinaltenkamp, Michael (ed.); Plinke, Wulff (ed.) - 2000
Persistent link: https://www.econbiz.de/10001430313
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Marketing foundations
Pride, William M.; Ferrell, Odies C. - 2011 - 4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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Markt- und Kundensegmentierung : kundenorientierte Markterfassung und -bearbeitung
Freter, Hermann - 2008 - 2., vollst. neu bearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003691089
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Marketing foundations
Pride, William M.; Ferrell, Odies C. - 2009 - 3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
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Marketing-Management : allgemein, sektoral, international
Hüttner, Manfred; Pingel, Annette; Schwarting, Ulf - 1994
Persistent link: https://www.econbiz.de/10000414943
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Strategisches internationales Marketing
Meissner, Hans Günther - 1995 - 2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10000543156
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Basic marketing : a marketing strategy planning approach
Perreault, William D.; Cannon, Joseph P.; McCarthy, … - 2009 - 17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
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Basic marketing : a global-managerial approach
Cannon, Joseph P.; Perreault, William D.; McCarthy, … - 2008 - 16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
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Global marketing management
Kotabe, Masaaki; Helsen, Kristiaan - 2011 - 5. ed., internat. student version
Persistent link: https://www.econbiz.de/10003885626