-- Dimensions of culture -- Values and marketing -- Culture and consumer behavior -- Advertising and the media -- Value paradoxes in … advertising appeals -- Executional style and culture -- From value paradox to strategy. …

"The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on … how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical … research findings to real-life industry examples, showing how scientific research can inform marketing practice. Advertising is …