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Integrated marketing communication : advertising and promotion in a digital world
Juska, Jerome M. - 2018
What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand...
Persistent link: https://www.econbiz.de/10011754596
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Electronic marketing : integrating electronic resources into the marketing process
Reedy, Joel; Schullo, Shauna - 2004 - 2nd ed.
Persistent link: https://www.econbiz.de/10001759945
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Strategic electronic marketing : managing e-business
Kleindl, Brad Alan - 2003 - 2. ed
Persistent link: https://www.econbiz.de/10001713026
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Internet marketing : integrating online and offline strategies
Roberts, Mary Lou - 2003
Persistent link: https://www.econbiz.de/10001668952
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E-business : strategic thinking and practice
Canzer, Brahm - 2003
Persistent link: https://www.econbiz.de/10001702748
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E-business marketing
Albert, Terri C.; Sanders, William B. - 2003
Persistent link: https://www.econbiz.de/10001681765
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Internet marketing : strategy, implementation and practice
Chaffey, Dave (contributor) - 2000
Persistent link: https://www.econbiz.de/10001448998
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Internet marketing : building advantage in the networked economy
Mohammed, Rafi A.; Fisher, Robert J.; Jaworski, Bernard J. - 2004 - 2. ed
Persistent link: https://www.econbiz.de/10001878062
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Internet marketing : strategy, implementation and practice
Chaffey, Dave (contributor) - 2006 - 3rd ed.
Persistent link: https://www.econbiz.de/10003290590
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Internet marketing : integrating online and offline strategies
Roberts, Mary Lou - 2003 - International ed.
Persistent link: https://www.econbiz.de/10013469036