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Research methods in tourism, hospitality & events management
Brunt, Paul; Horner, Susan; Semley, Natalie - 2017
Persistent link: https://www.econbiz.de/10012244717
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Innovationsmarketing
Trommsdorff, Volker; Steinhoff, Fee - 2007
Persistent link: https://www.econbiz.de/10000550770
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 1995 - 5. ed.
Persistent link: https://www.econbiz.de/10000507567
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Käuferverhalten und Marktforschung : eine praxisorientierte Einführung
Pepels, Werner - 1995
Persistent link: https://www.econbiz.de/10000533872
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Marketing research
Aaker, David A.; Day, George S. - 1986 - 3. ed.
Persistent link: https://www.econbiz.de/10000045753
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Marketing research : an applied approach
Kinnear, Thomas C.; Taylor, James R.; Kresge, Sebastian S. - 1979
Persistent link: https://www.econbiz.de/10000048334
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Marktforschung: Grundlage für Marketing und Marktpolitik : zahlr. Tab.
Henze, Arno - 1994
Persistent link: https://www.econbiz.de/10000898257
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State of the art marketing research
Blankenship, Albert Breneman; Breen, George E. - 1992
Persistent link: https://www.econbiz.de/10000857944
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(1997). - XIII, 391 S. : graph. Darst. - Literaturverz. S. 351 - 379
Wöhler, Karlheinz - 1997
Persistent link: https://www.econbiz.de/10000967259
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1987 - 3. ed.
Persistent link: https://www.econbiz.de/10000738375