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Strategy and the market process : introduction to the special issue
Langlois, Richard N. - 2010
Persistent link: https://www.econbiz.de/10003889334
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Firm strategy, innovation and consumer demand : a market process approach
Robertson, Paul L.; Yu, Tony Fu-Lai - 2010
Persistent link: https://www.econbiz.de/10003889338
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Is "culture" a justifiable variable for market segmentation? : a cross-cultural example
Lindridge, Andrew; Dibb, Sally - 2009
Persistent link: https://www.econbiz.de/10003785620
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Marketing problems : from analysis to decision
Butler, Patrick - 2009
Persistent link: https://www.econbiz.de/10003794752
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Beyond the one-dimensional marketing manager : the discourse of theory, practice and relevance
Brownlie, Douglas; Saren, Michael - 2009
Persistent link: https://www.econbiz.de/10003832355
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Export strategy : key markets vs market spreading
Piercy, Nigel - 2009
Persistent link: https://www.econbiz.de/10003833598
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Making the marketing concept work
Felton, Arthur P. - 2009
Persistent link: https://www.econbiz.de/10003835807
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The marketing concept : what it is and what it is not
Houston, Franklin S. - 2009
Persistent link: https://www.econbiz.de/10003835809
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Market orientation and market strategy profiling : an empirical test of environment-behaviour-action coalignment and its performance implications
Dobni, C. Brooke; Luffman, George A. - 2009
Persistent link: https://www.econbiz.de/10003835840