Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marken-Kids : Neues über die E...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
182
Konsumentenverhalten
182
Brand management
104
Markenführung
104
Marketing
80
Brand
67
Markenartikel
67
Markenimage
51
Brand image
50
Beziehungsmarketing
47
Relationship marketing
47
USA
41
United States
41
Marketingmanagement
36
Marketing management
35
Marketing theory
32
Marketingtheorie
32
Welt
24
World
24
Market research
22
Marktforschung
22
Theorie
18
Theory
18
Corporate reputation
13
Firmenimage
13
International marketing
13
Internationales Marketing
13
Brand extension
12
Markentransfer
12
Comparison
11
Globalisierung
11
Globalization
11
Großbritannien
11
United Kingdom
11
Vergleich
11
Private consumption
10
Privater Konsum
10
Corporate Social Responsibility
9
Corporate social responsibility
9
Cultural identity
9
more ...
less ...
Type of publication
All
Article
314
Book / Working Paper
44
Type of publication (narrower categories)
All
Reprint
Article in journal
73,666
Aufsatz in Zeitschrift
73,666
Graue Literatur
17,559
Non-commercial literature
17,559
Working Paper
15,314
Arbeitspapier
13,706
Aufsatz im Buch
12,558
Book section
12,558
Hochschulschrift
6,094
Thesis
4,491
Collection of articles of several authors
3,329
Sammelwerk
3,329
Aufsatzsammlung
2,125
Case study
1,450
Fallstudie
1,450
Lehrbuch
1,415
Konferenzschrift
1,350
Dissertation u.a. Prüfungsschriften
1,276
Textbook
1,183
Bibliografie enthalten
1,032
Bibliography included
1,032
Conference paper
755
Konferenzbeitrag
755
Amtsdruckschrift
683
Government document
683
Conference proceedings
608
Ratgeber
566
Collection of articles written by one author
517
Sammlung
517
Guidebook
514
Bibliographie
399
Article
380
Handbook
329
Handbuch
329
Statistik
241
Glossar enthalten
202
Glossary included
202
Congress Report
194
Statistics
190
more ...
less ...
Language
All
English
356
German
2
Author
All
Keller, Kevin Lane
9
Dall'Olmo Riley, Francesca
6
Sheth, Jagdish N.
6
Elliott, Richard
5
Grönroos, Christian
5
Malhotra, Naresh K.
5
Warde, Alan
5
Aaker, Jennifer
4
Ehrenberg, Andrew S. C.
4
Hill, Ronald Paul
4
Park, C. Whan
4
Schmitt, Bernd
4
Tadajewski, Mark
4
De Chernatony, Leslie
3
Dobscha, Susan
3
Erdem, Tülin
3
Fournier, Susan
3
Hatch, Mary Jo
3
Jaworski, Bernard J.
3
Kotler, Philip
3
McCarthy, Michael S.
3
Monroe, Kent B.
3
Ozanne, Julie L.
3
Thompson, Craig J.
3
Valenzuela, Ana
3
Witkowski, Terrence H.
3
Aaker, David A.
2
Achrol, Ravi S.
2
Anderson, Erin
2
Baron, Steve
2
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brodie, Roderick J.
2
Brown, Tom
2
Böhm, Steffen
2
Cramer, Gail L.
2
Einwiller, Sabine
2
Farr, Andy
2
more ...
less ...
Institution
All
Harvard Graduate School of Business Administration
3
Russell Sage Foundation
1
Published in...
All
The evolution of brands : from signals of quality to storehouses of trust
25
Cross-cultural and critical perspectives on brands
23
Corporate brand and corporate reputation
19
Brand management ; Vol. 3
16
Measuring and managing brands
15
Brand management ; Vol. 2
14
Brand management ; Vol. 1
12
Brand management ; Vol. 4
11
The impact of theory on representations of the consumer and the marketing organisation
9
History of marketing thought ; Volume 3
8
Legends in marketing
8
Marketing-mix strategies - product strategy and promotion strategy
8
Qualitative marketing research : approaches, techniques and analysis
8
SAGE library in marketing
7
Evolving and emerging issues in marketing strategy
6
International marketing ; Vol. 2
6
Macromarketing - a global focus ; Vol. 4
6
Marketing strategy organization and implementation
6
The development of critical perspectives in marketing
6
Theoretical and empirical perspectives in critical marketing studies
6
Major theoretical debates and contemporary issues in marketing theory
5
Marketing, ethics and society : critical reflections
5
SAGE benchmarks in culture and society
5
The nature and scope of marketing research
5
International marketing ; Vol. 3
4
Marketing-mix strategies - distribution strategy and pricing strategy
4
Strategic information systems ; Vol. 3
4
Transforming e-business practices and applications : emerging technologies and concepts
4
Critical marketing : issues in contemporary marketing
3
Critical perspectives on business and management
3
Developmental challenges in marketing research
3
Ethics, environment and social impacts
3
Global-local consumption
3
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
3
Macromarketing - a global focus ; Vol. 1
3
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
3
Michael Porter ; Vol. 1
3
Relational and functional integration
3
Sage library in marketing
3
Strategic information systems ; Vol. 2
3
more ...
less ...
Source
All
ECONIS (ZBW)
358
Showing
1
-
10
of
358
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Children
's relationships with brands : "true love" or "one-night" stand?
Ji, Mindy F.
-
2009
Persistent link: https://www.econbiz.de/10003784634
Saved in:
2
The service
brand
as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
3
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
Saved in:
4
Peer pressure and poverty : exploring fashion brands and consumption symbolism among
children
of the "British poor"
Elliott, Richard
;
Leonard, Clare
-
2009
Persistent link: https://www.econbiz.de/10003785641
Saved in:
5
Brand
popularity, country image and market share : an empirical study
Kim, Chung Koo
;
Chung, Jay Young
-
2008
Persistent link: https://www.econbiz.de/10003656235
Saved in:
6
Consumers relationship theory in consumer research
Fournier, Susan
-
2009
Persistent link: https://www.econbiz.de/10003784609
Saved in:
7
Toward a critique of
brand
relationships
Bengtsson, Anders
-
2009
Persistent link: https://www.econbiz.de/10003784615
Saved in:
8
Designing loyalty-building programs for packaged goods brands
Roehm, Michelle L.
;
Pullins, Ellen
;
Roehm, Harper A.
-
2009
Persistent link: https://www.econbiz.de/10003784914
Saved in:
9
Consumer attitude toward
brand
extensions : an integrative model and research propositions
Czellar, Sandor
-
2009
Persistent link: https://www.econbiz.de/10003836114
Saved in:
10
How perceived
brand
globalness creates
brand
value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
