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Proactive and reactive product line strategies : asymmetries between market leaders and followers
Shankar, Venkatesh
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2009
Persistent link: https://www.econbiz.de/10003836108
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Marketing strategy and the Internet : an organizing framework
Varadarajan, P. Rajan
;
Yadav, Manjit S.
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2009
Persistent link: https://www.econbiz.de/10003837005
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Pricing management and practice
Monroe, Kent B.
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2011
Persistent link: https://www.econbiz.de/10009238852
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4
Marketing strategy and the Internet : an organizing framework
Varadarajan, P. Rajan
;
Yadav, Manjit S.
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2008
Persistent link: https://www.econbiz.de/10003611103
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5
Marketing theory and orientations
Kotler, Philip
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2012
Persistent link: https://www.econbiz.de/10009503404
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An empirical analysis of determinants of retailer pricing strategy
Shankar, Venkatesh
;
Bolton, Ruth N.
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2009
Persistent link: https://www.econbiz.de/10003836581
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