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A brand of enlightenment
Ind, Nicholas - 2009
Persistent link: https://www.econbiz.de/10003785220
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Corporate branding and issues management : integrating two concepts to enhance corporate reputation
Einwiller, Sabine; Ingenhoff, Diana - In: Kommunikationsmanagement im Wandel : Beiträge aus 10 …, (pp. 249-269). 2008
Persistent link: https://www.econbiz.de/10003719746
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Strategy retold : toward a narrative view of strategic discourse
Barry, David; Elmes, Michael - 2009
Persistent link: https://www.econbiz.de/10003785167
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Strategy retold : toward a narrative view of strategic discourse
Barry, David; Elmes, Michael - 2006
Persistent link: https://www.econbiz.de/10003805611
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Strategic brand concept and brand architecture strategy : a proposal model
Strebinger, Andreas - 2009
Persistent link: https://www.econbiz.de/10003836368
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Corporate communication orchestrated by a sustainable corporate story
Riel, Cees B. M. van - 2009
Persistent link: https://www.econbiz.de/10003785162
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The virtual leader construct : the mass mediatization and simulation of transformational leadership
Boje, David M.; Rhodes, Carl - In: Discovering leadership, (pp. 122-136). 2009
Persistent link: https://www.econbiz.de/10003812726
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Activism, risk, and communicational politics : Nike and the sweatshop problem
Knight, Graham - 2009
Persistent link: https://www.econbiz.de/10003919722
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Do firms practice what they preach? : the relationship between mission statements and stakeholder management
Bartkus, Barbara R.; Glassman, Myron - In: Leading organizations : perspectives for a new era, (pp. 297-306). 2010
Persistent link: https://www.econbiz.de/10003947867
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Climate change is a problem corporate communications professionals must address
Freimond, Chris - In: Corporate social responsibility, (pp. 101-105). 2009
Persistent link: https://www.econbiz.de/10003858554