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H. Igor Ansoff ; Vol. 2
26
Corporate brand and corporate reputation
15
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14
Brand management ; Vol. 2
12
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12
Diversification and growth of the firm
11
Michael Porter ; Vol. 1
11
Brand management ; Vol. 1
10
Change management ; Vol. 3
10
The evolution of brands : from signals of quality to storehouses of trust
10
The merger and acquisition process
10
Brand management ; Vol. 4
9
Measuring and managing brands
9
Strategy and globalization ; Vol. 3
8
Business ethics and strategy ; Vol. 1
7
Executing strategy for business results
7
International marketing ; Vol. 2
7
HRM defined and in organizational context
6
International HRM: the MNE perspective
6
Marketing-mix strategies - product strategy and promotion strategy
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Michael Porter ; Vol. 2
6
Critical perspectives on business and management
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Globalizing communications
5
Michael Porter ; Vol. 3
5
SAGE library in marketing
5
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5
Corporate social responsibility
4
Harvard business review on managing through a downturn
4
Integration, governance and performance
4
Managing challenges in a globalized world : dedicated to Prof. Dr. Manfred Perlitz
4
Michael Porter ; Vol. 4
4
Strategic information systems ; Vol. 3
4
Strategy and globalization ; Vol. 4
4
The international library of critical writings in economics
4
Corporate crime: issues of definition, construction and research
3
Cross-cultural and critical perspectives on brands
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Evolving and emerging issues in marketing strategy
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ECONIS (ZBW)
390
Showing
1
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390
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1
A brand of enlightenment
Ind, Nicholas
-
2009
Persistent link: https://www.econbiz.de/10003785220
Saved in:
2
Corporate branding and issues management : integrating two concepts to enhance corporate reputation
Einwiller, Sabine
;
Ingenhoff, Diana
- In:
Kommunikationsmanagement im Wandel : Beiträge aus 10 …
,
(pp. 249-269)
.
2008
Persistent link: https://www.econbiz.de/10003719746
Saved in:
3
Strategy retold : toward a narrative view of strategic discourse
Barry, David
;
Elmes, Michael
-
2009
Persistent link: https://www.econbiz.de/10003785167
Saved in:
4
Strategy retold : toward a narrative view of strategic discourse
Barry, David
;
Elmes, Michael
-
2006
Persistent link: https://www.econbiz.de/10003805611
Saved in:
5
Strategic brand concept and brand architecture strategy : a proposal model
Strebinger, Andreas
-
2009
Persistent link: https://www.econbiz.de/10003836368
Saved in:
6
Corporate communication orchestrated by a sustainable corporate story
Riel, Cees B. M. van
-
2009
Persistent link: https://www.econbiz.de/10003785162
Saved in:
7
The virtual leader construct : the mass mediatization and simulation of transformational leadership
Boje, David M.
;
Rhodes, Carl
- In:
Discovering leadership
,
(pp. 122-136)
.
2009
Persistent link: https://www.econbiz.de/10003812726
Saved in:
8
Activism, risk, and communicational politics : Nike and the sweatshop problem
Knight, Graham
-
2009
Persistent link: https://www.econbiz.de/10003919722
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9
Do firms practice what they preach? : the relationship between mission statements and stakeholder management
Bartkus, Barbara R.
;
Glassman, Myron
- In:
Leading organizations : perspectives for a new era
,
(pp. 297-306)
.
2010
Persistent link: https://www.econbiz.de/10003947867
Saved in:
10
Climate change is a problem corporate communications professionals must address
Freimond, Chris
- In:
Corporate social responsibility
,
(pp. 101-105)
.
2009
Persistent link: https://www.econbiz.de/10003858554
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