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Evaluation von Public Relation...
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Bewertung
32
Evaluation
31
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Information systems and new applications in the service sector : models and methods
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2
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1
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European management review : the journal of the European Academy of Management
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Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
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Measuring and managing brands
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Nonprofit marketing : sectoral applications
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ECONIS (ZBW)
45
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1
Corporate communication orchestrated by a sustainable corporate story
Riel, Cees B. M. van
-
2009
Persistent link: https://www.econbiz.de/10003785162
Saved in:
2
Strategy retold : toward a narrative view of strategic discourse
Barry, David
;
Elmes, Michael
-
2009
Persistent link: https://www.econbiz.de/10003785167
Saved in:
3
A brand of enlightenment
Ind, Nicholas
-
2009
Persistent link: https://www.econbiz.de/10003785220
Saved in:
4
Strategy retold : toward a narrative view of strategic discourse
Barry, David
;
Elmes, Michael
-
2006
Persistent link: https://www.econbiz.de/10003805611
Saved in:
5
The virtual leader construct : the mass mediatization and simulation of transformational leadership
Boje, David M.
;
Rhodes, Carl
- In:
Discovering leadership
,
(pp. 122-136)
.
2009
Persistent link: https://www.econbiz.de/10003812726
Saved in:
6
Activism, risk, and communicational politics : Nike and the sweatshop problem
Knight, Graham
-
2009
Persistent link: https://www.econbiz.de/10003919722
Saved in:
7
Do firms practice what they preach? : the relationship between mission statements and stakeholder management
Bartkus, Barbara R.
;
Glassman, Myron
- In:
Leading organizations : perspectives for a new era
,
(pp. 297-306)
.
2010
Persistent link: https://www.econbiz.de/10003947867
Saved in:
8
Climate change is a problem corporate communications professionals must address
Freimond, Chris
- In:
Corporate social responsibility
,
(pp. 101-105)
.
2009
Persistent link: https://www.econbiz.de/10003858554
Saved in:
9
Corporate branding and issues management : integrating two concepts to enhance corporate reputation
Einwiller, Sabine
;
Ingenhoff, Diana
- In:
Kommunikationsmanagement im Wandel : Beiträge aus 10 …
,
(pp. 249-269)
.
2008
Persistent link: https://www.econbiz.de/10003719746
Saved in:
10
Making the environment count : selected essays of Alan Randall
Randall, Alan
-
1999
Persistent link: https://www.econbiz.de/10000168551
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