//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Customer relationship manageme...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
47
Relationship marketing
47
Consumer behaviour
13
Konsumentenverhalten
13
Brand management
11
Markenführung
11
Marketing management
10
Marketingmanagement
10
Naresh K. Malhotra
9
Dienstleistungsmarketing
8
Marketing
8
Marketing theory
8
Marketingtheorie
8
Services marketing
8
Dienstleistungsqualität
7
Service quality
7
Brand
6
Markenartikel
6
Customer satisfaction
5
Kundenzufriedenheit
5
Strategic management
5
Strategisches Management
5
Theorie
5
Theory
5
Lieferantenmanagement
4
Scientific method
4
Supplier relationship management
4
USA
4
Wissenschaftliche Methode
4
Computer-assisted marketing
3
Confidence
3
Dienstleistungssektor
3
IT-gestütztes Marketing
3
International marketing
3
Internationales Marketing
3
Markenimage
3
Service industry
3
United States
3
Vertrauen
3
B-to-B-Marketing
2
more ...
less ...
Type of publication
All
Article
39
Book / Working Paper
33
Type of publication (narrower categories)
All
Reprint
Article in journal
14,893
Aufsatz in Zeitschrift
14,893
Hochschulschrift
4,926
Aufsatz im Buch
3,380
Book section
3,380
Thesis
3,372
Dissertation u.a. Prüfungsschriften
1,893
Collection of articles of several authors
1,750
Sammelwerk
1,750
Graue Literatur
1,678
Non-commercial literature
1,678
Lehrbuch
1,588
Aufsatzsammlung
1,556
Textbook
1,210
Bibliografie enthalten
870
Bibliography included
870
Case study
844
Fallstudie
844
Arbeitspapier
810
Working Paper
810
Konferenzschrift
617
Ratgeber
573
Guidebook
510
Handbook
366
Handbuch
366
Bibliographie
278
Conference proceedings
223
Glossar enthalten
153
Glossary included
153
Conference paper
136
Konferenzbeitrag
136
Wörterbuch
131
Collection of articles written by one author
116
Sammlung
116
Festschrift
112
Fallstudiensammlung
108
Einführung
83
Bibliografie
72
Universitätsschrift
71
more ...
less ...
Language
All
English
72
Author
All
Sheth, Jagdish N.
10
Malhotra, Naresh K.
9
Dall'Olmo Riley, Francesca
6
Baron, Steve
5
Grönroos, Christian
4
Fournier, Susan
2
Maclaran, Pauline
2
Agarwal, James
1
Almquist, Eric
1
Baker, Jeff
1
Batista, Luciano C.
1
Bengtsson, Anders
1
Bridel, Pascal
1
Brodie, Roderick J.
1
Bungay Stanier, Michael
1
Chen, Peter P.
1
Cheng, T. C. E.
1
Citrin, Alka V.
1
Cunningham, Colleen
1
De Chernatony, Leslie
1
Downing, Steve
1
Duff, Angus
1
Dwyer, F. R.
1
East, Robert
1
Eid, Riyad
1
Ewing, Michael
1
Fang, Shyh-Rong
1
Finne, Åke
1
Foxall, Gordon R.
1
Fu, Frank Q.
1
Gassenheimer, Jule B.
1
Glynn, Mark S.
1
Glynn, Simon E.
1
Gremler, Dwayne D.
1
Grewal, Dhruv
1
Grossman, Gene M.
1
Guo, Xin
1
Gwinner, Kevin P.
1
Hair, Mario
1
Halstead, Diane
1
more ...
less ...
Institution
All
Harvard Graduate School of Business Administration
1
Published in...
All
Legends in marketing
10
SAGE library in marketing
7
Sage library in marketing
5
Brand management ; Vol. 2
3
Corporate brand and corporate reputation
3
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
3
Strategic information systems ; Vol. 2
3
Major theoretical debates and contemporary issues in marketing theory
2
Marketing-mix strategies - product strategy and promotion strategy
2
Measuring and managing brands
2
Relational and functional integration
2
The evolution of brands : from signals of quality to storehouses of trust
2
Transforming e-business practices and applications : emerging technologies and concepts
2
An Elgar reference collection
1
Brand management ; Vol. 4
1
Business ethics and strategy ; Vol. 1
1
Chinese management in the 'harmonious society' : managers, markets and the globalized economy
1
Critical perspectives on business and management
1
Ethics, environment and social impacts
1
Executing strategy for business results
1
HBR's 10 must reads series
1
Harvard business review : HBR
1
Information systems development
1
International marketing ; Vol. 2
1
International marketing ; Vol. 3
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Premier reference source
1
Princeton paperbacks
1
Strategic information systems ; Vol. 3
1
Strategic sales and strategic marketing
1
The Harvard Business Review classics series
1
The Harvard business review classics series
1
The Sage library in marketing
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The evolution of nonprofit marketing
1
The impact of theory on representations of the consumer and the marketing organisation
1
The international library of critical writings in economics
1
The results-driven manager series
1
more ...
less ...
Source
All
ECONIS (ZBW)
72
Showing
1
-
10
of
72
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
2
The creation of the sub-discipline of services marketing
Baron, Steve
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008664678
Saved in:
3
The development of ideas for the marketing of services
Baron, Steve
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008664679
Saved in:
4
Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
Saved in:
5
Relationship marketing in the not-for-profit sector : an extension and applications or the commitment-trust theory
MacMillan, Keith
;
Money, Kevin
;
Money, Arthur H.
; …
-
2008
Persistent link: https://www.econbiz.de/10003717541
Saved in:
6
Industrial source loyalty
Wind, Yoram
-
2008
Persistent link: https://www.econbiz.de/10003727052
Saved in:
7
Developing buyer-seller relationships
Dwyer, F. R.
;
Schurr, Paul H.
;
Oh, Sejo
-
2008
Persistent link: https://www.econbiz.de/10003727120
Saved in:
8
Relationship marketing as an ethical approach : philosophical and managerial considerations
Kavall, Stella G.
;
Tzokas, Nikolaos X.
;
Saren, Michael J.
-
2008
Persistent link: https://www.econbiz.de/10003727881
Saved in:
9
A social process model of user-analyst relationships
Newman, Michael
;
Robey, Daniel
-
2008
Persistent link: https://www.econbiz.de/10003763036
Saved in:
10
Consumers relationship theory in consumer research
Fournier, Susan
-
2009
Persistent link: https://www.econbiz.de/10003784609
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->