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Beziehungsmarketing
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47
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Baron, Steve
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Grönroos, Christian
4
Fournier, Susan
2
Maclaran, Pauline
2
Agarwal, James
1
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1
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1
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Bridel, Pascal
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1
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1
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1
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Corporate brand and corporate reputation
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Strategic information systems ; Vol. 2
3
Major theoretical debates and contemporary issues in marketing theory
2
Marketing-mix strategies - product strategy and promotion strategy
2
Measuring and managing brands
2
Relational and functional integration
2
The evolution of brands : from signals of quality to storehouses of trust
2
Transforming e-business practices and applications : emerging technologies and concepts
2
An Elgar reference collection
1
Brand management ; Vol. 4
1
Business ethics and strategy ; Vol. 1
1
Chinese management in the 'harmonious society' : managers, markets and the globalized economy
1
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Executing strategy for business results
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The evolution of integrated marketing communications : the customer-driven marketplace
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1
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ECONIS (ZBW)
72
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1
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1
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
2
The creation of the sub-discipline of services marketing
Baron, Steve
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008664678
Saved in:
3
The development of ideas for the marketing of services
Baron, Steve
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008664679
Saved in:
4
Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
Saved in:
5
Relationship marketing in the not-for-profit sector : an extension and applications or the commitment-trust theory
MacMillan, Keith
;
Money, Kevin
;
Money, Arthur H.
; …
-
2008
Persistent link: https://www.econbiz.de/10003717541
Saved in:
6
Industrial source loyalty
Wind, Yoram
-
2008
Persistent link: https://www.econbiz.de/10003727052
Saved in:
7
Developing buyer-seller relationships
Dwyer, F. R.
;
Schurr, Paul H.
;
Oh, Sejo
-
2008
Persistent link: https://www.econbiz.de/10003727120
Saved in:
8
Relationship marketing as an ethical approach : philosophical and managerial considerations
Kavall, Stella G.
;
Tzokas, Nikolaos X.
;
Saren, Michael J.
-
2008
Persistent link: https://www.econbiz.de/10003727881
Saved in:
9
A social process model of user-analyst relationships
Newman, Michael
;
Robey, Daniel
-
2008
Persistent link: https://www.econbiz.de/10003763036
Saved in:
10
Consumers relationship theory in consumer research
Fournier, Susan
-
2009
Persistent link: https://www.econbiz.de/10003784609
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