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AN ANALYSIS OF THE BRAND LOYAL...
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Subject
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Brand management
104
Markenführung
104
Consumer behaviour
53
Konsumentenverhalten
53
Brand
34
Markenartikel
34
Markenimage
34
Brand image
33
Marketing management
14
Marketingmanagement
14
USA
10
United States
10
Brand extension
9
Corporate reputation
9
Firmenimage
9
Markentransfer
9
Beziehungsmarketing
7
Relationship marketing
7
Corporate culture
6
International marketing
6
Internationales Marketing
6
Unternehmenskultur
6
Großbritannien
5
Marketing
5
United Kingdom
5
Welt
5
World
5
Community
3
Economic culture
3
Gemeinschaft
3
Lieferantenmanagement
3
Measurement
3
Messung
3
Multinationales Unternehmen
3
Supplier relationship management
3
Target group
3
Transnational corporation
3
Value analysis
3
Wertanalyse
3
Wirtschaftskultur
3
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Type of publication
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Article
98
Book / Working Paper
7
Type of publication (narrower categories)
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Reprint
Article in journal
10,942
Aufsatz in Zeitschrift
10,942
Aufsatz im Buch
2,459
Book section
2,459
Working Paper
784
Graue Literatur
756
Non-commercial literature
756
Hochschulschrift
713
Arbeitspapier
555
Thesis
528
Article
477
Case study
454
Fallstudie
454
Collection of articles of several authors
388
Sammelwerk
388
Aufsatzsammlung
260
Conference paper
134
Konferenzbeitrag
134
Ratgeber
86
Konferenzschrift
85
Guidebook
82
Lehrbuch
81
Textbook
68
Conference proceedings
53
Conference Paper
48
Handbook
38
Handbuch
38
Bibliografie enthalten
34
Bibliography included
34
Dissertation u.a. Prüfungsschriften
29
Interview
27
Collection of articles written by one author
21
Sammlung
21
Systematic review
15
Übersichtsarbeit
15
Fallstudiensammlung
14
Mehrbändiges Werk
11
Multi-volume publication
11
Bibliografie
9
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Language
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English
105
Author
All
Keller, Kevin Lane
8
Dall'Olmo Riley, Francesca
6
Ehrenberg, Andrew S. C.
4
Park, C. Whan
4
Schmitt, Bernd
4
De Chernatony, Leslie
3
McCarthy, Michael S.
3
Aaker, David A.
2
Einwiller, Sabine
2
Elliott, Richard
2
Farr, Andy
2
Fournier, Susan
2
Hatch, Mary Jo
2
Jaworski, Bernard J.
2
MacInnis, Deborah J.
2
Milberg, Sandra J.
2
Schultz, Majken
2
Aaker, Jennifer
1
Abou Aish, Ehab M.
1
Agarwal, Manoj Kumar
1
Alden, Dana
1
Alford, Bruce L.
1
Alpert, Frank
1
Azoulay, Audrey
1
Barnard, Neil
1
Batra, Rajeev
1
Berry, Leonard L.
1
Bhat, Sobodh
1
Biel, Alexander L.
1
Bird, M.
1
Bloom, Helen
1
Brasel, S. Adam
1
Bridges, Sheri
1
Brodie, Roderick J.
1
Brown, Stephen
1
Brown, Tom
1
Bungay Stanier, Michael
1
Burt, Steven
1
Calder, Bobby J.
1
Capella, Louis M.
1
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Published in...
All
Corporate brand and corporate reputation
13
Brand management ; Vol. 2
12
Brand management ; Vol. 3
12
Brand management ; Vol. 1
10
The evolution of brands : from signals of quality to storehouses of trust
10
Brand management ; Vol. 4
9
Measuring and managing brands
9
International marketing ; Vol. 2
6
Marketing-mix strategies - product strategy and promotion strategy
5
SAGE library in marketing
5
Cross-cultural and critical perspectives on brands
3
Critical perspectives on business and management
2
Evolving and emerging issues in marketing strategy
2
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
2
Global-local consumption
1
Michael Porter ; Vol. 1
1
Nonprofit marketing : sectoral applications
1
Relational and functional integration
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
105
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Brand management
Dall'Olmo Riley, Francesca
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003838866
Saved in:
2
Return on marketing : using customer equity to focus marketing strategy
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valerie A.
-
2009
Persistent link: https://www.econbiz.de/10003836717
Saved in:
3
Requirements for successful marketing alliances
Rich, Michael K.
-
2009
Persistent link: https://www.econbiz.de/10003836999
Saved in:
4
Entry, multiple-brand firms and market share instability
Meisel, John B.
-
2010
Persistent link: https://www.econbiz.de/10003888371
Saved in:
5
Are the strategic stars aligned for your corporate brand?
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785028
Saved in:
6
Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003785034
Saved in:
7
Corporate branding in the new economy
Leitch, Shirley
;
Richardson, Neil
-
2009
Persistent link: https://www.econbiz.de/10003785038
Saved in:
8
Credibility, emotion or reason?
Maathuis, Onno
;
Rodenburg, John
;
Sikkel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003785042
Saved in:
9
Bringing the corporation into corporate branding
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785050
Saved in:
10
Branding labour-intensive services
Berry, Leonard L.
;
Lampo, Sandra S.
-
2009
Persistent link: https://www.econbiz.de/10003785146
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