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Customer loyalty
East, Robert; Wright, Mike; Vanhuele, M. - 2010
Persistent link: https://www.econbiz.de/10003924353
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Developing a global CRM strategy
Shumanov, Michael; Ewing, Michael - 2010
Persistent link: https://www.econbiz.de/10003903325
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The effects of strategy type on the market orientation-performance relationship
Matsuno, Ken; Mentzer, John T. - 2009
Persistent link: https://www.econbiz.de/10003835853
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Developing a strategic framework of key account performance
Jones, Eli; Richards, Keith A.; Halstead, Diane; Fu, … - In: Strategic sales and strategic marketing, (pp. 33-47). 2011
Persistent link: https://www.econbiz.de/10008798059
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How strategic is your sales strategy?
Kinni, Theodore - In: Executing strategy for business results, (pp. 101-109). 2007
Persistent link: https://www.econbiz.de/10003659753
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The nature of the Japanese firm
Drysdale, Peter (ed.); Gower, Luke (ed.) - 1998
Persistent link: https://www.econbiz.de/10000991362
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Organizing and managing channels of distribution
Frazier, Gary L. - 2009
Persistent link: https://www.econbiz.de/10003836378
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Relationship approach to marketing in service contexts : the marketing and organizational behavior interface
Grönroos, Christian - 2009
Persistent link: https://www.econbiz.de/10003785142
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Brand-building : finding the touchpoints that count
Hogan, Suzanne; Almquist, Eric; Glynn, Simon E. - 2009
Persistent link: https://www.econbiz.de/10003785150
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Living the brand at Airtours Holidays : making the connection between brand, culture and employee satisfaction
Bungay Stanier, Michael - 2009
Persistent link: https://www.econbiz.de/10003785206