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ECONIS (ZBW)
324
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1
Pricing and the psychology of consumption
Gourville, John
;
Soman, Dilip
- In:
Harvard business review on pricing
,
(pp. 27-43)
.
2008
Persistent link: https://www.econbiz.de/10003780919
Saved in:
2
New products : the factors that drive success
Cooper, Robert G.
-
2009
Persistent link: https://www.econbiz.de/10003836288
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3
Organizing for radical product
innovation
: the overlooked role of willingness to cannibalize
Chandy, Rajesh K.
;
Tellis, Gerard J.
-
2009
Persistent link: https://www.econbiz.de/10003836291
Saved in:
4
Successful new product pricing practices : a contingency approach
Ingenbleek, Paulus Theodorus Maria
;
Debruyne, Marion
; …
-
2009
Persistent link: https://www.econbiz.de/10003836587
Saved in:
5
Pricing policies for new products
Dean, Joel
- In:
Harvard business review on pricing
,
(pp. 101-131)
.
2008
Persistent link: https://www.econbiz.de/10003780932
Saved in:
6
The influence of triad nations' environments on price-quality product strategies and MNC performance
Brouthers, Lance Eliot
;
Werner, Steve
;
Matulich, Erika
-
2010
Persistent link: https://www.econbiz.de/10003889322
Saved in:
7
Determining the appropriate depth and breadth of a firm's product portfolio
Bordley, Robert
-
2009
Persistent link: https://www.econbiz.de/10003836090
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8
Proactive and reactive product line strategies : asymmetries between market leaders and followers
Shankar, Venkatesh
-
2009
Persistent link: https://www.econbiz.de/10003836108
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9
Product choice strategy for online retailers
Yan, Ruiliang
;
Bhatnagar, Amit
- In:
Transforming e-business practices and applications : …
,
(pp. 220-238)
.
2010
Persistent link: https://www.econbiz.de/10003925152
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10
Diagnosing the product portfolio
Day, George S.
-
2009
Persistent link: https://www.econbiz.de/10003807175
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