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Consumer behaviour
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The evolution of brands : from signals of quality to storehouses of trust
24
Cross-cultural and critical perspectives on brands
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Brand management ; Vol. 2
14
Brand management ; Vol. 3
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Measuring and managing brands
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Brand management ; Vol. 1
10
Brand management ; Vol. 4
10
Qualitative marketing research : approaches, techniques and analysis
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The impact of theory on representations of the consumer and the marketing organisation
8
Corporate brand and corporate reputation
6
International marketing ; Vol. 2
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SAGE benchmarks in culture and society
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5
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3
Legends in marketing
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2
Exotic preferences : behavioral economics and human motivation
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Harvard business review on pricing
2
History of marketing thought ; Volume 3
2
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
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Marketing-mix strategies - distribution strategy and pricing strategy
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The later years of the International Accounting Standards Committee
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Transforming e-business practices and applications : emerging technologies and concepts
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Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
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ECONIS (ZBW)
216
Showing
21
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216
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21
Sequential
brand
extensions and
brand
choice behavior
Swaminathan, Vanitha
-
2010
Persistent link: https://www.econbiz.de/10003924417
Saved in:
22
New brands versus
brand
extensions, attitudes versus choice : experimental evidence for theory and practice
McCarthy, Michael S.
;
Heath, Timothy B.
;
Milberg, Sandra J.
-
2010
Persistent link: https://www.econbiz.de/10003924423
Saved in:
23
Global advertising strategy : the moderating role of
brand
familiarity and executive style
Pae, Jae H.
;
Samiee, Saeed
;
Tai, Susan
-
2008
Persistent link: https://www.econbiz.de/10003656134
Saved in:
24
Brand
popularity, country image and market share : an empirical study
Kim, Chung Koo
;
Chung, Jay Young
-
2008
Persistent link: https://www.econbiz.de/10003656235
Saved in:
25
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
26
Analgesic effects of branding in treatment of headaches
Branthwaite, A.
;
Cooper, P.
-
2009
Persistent link: https://www.econbiz.de/10003784500
Saved in:
27
The nature of trust in brands : a psychosocial model
Elliott, Richard
;
Yannopoulou, Natalia
-
2009
Persistent link: https://www.econbiz.de/10003784503
Saved in:
28
Symbols for sale
Levy, Sidney J.
-
2009
Persistent link: https://www.econbiz.de/10003784506
Saved in:
29
Fashion
involvement, self-monitoring and the meaning of brands
Auty, Susan
;
Elliott, Richard
-
2009
Persistent link: https://www.econbiz.de/10003784580
Saved in:
30
When can affective conditioning and mere exposure directly influence
brand
choice?
Baker, William E.
-
2009
Persistent link: https://www.econbiz.de/10003784598
Saved in:
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