Narrow search
Showing 1 - 10 of 147
Cover Image
The service brand as relationships builder
Dall'Olmo Riley, Francesca; De Chernatony, Leslie - 2010
Persistent link: https://www.econbiz.de/10003922792
Cover Image
Cross-cultural and critical perspectives on brands
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784485
Cover Image
Building strong brands
Aaker, David A. - 2009
Persistent link: https://www.econbiz.de/10003784498
Cover Image
A communication-based marketing model for managing relationships
Duncan, Tom; Moriarty, Sandra E. - 2009
Persistent link: https://www.econbiz.de/10003784577
Cover Image
The process of negotiating brand meaning : a symbolic interactionist perspective
Ligas, Mark; Cotte, June - 2009
Persistent link: https://www.econbiz.de/10003784633
Cover Image
Children's relationships with brands : "true love" or "one-night" stand?
Ji, Mindy F. - 2009
Persistent link: https://www.econbiz.de/10003784634
Cover Image
Understanding, measuring, and using brand equity
Dyson, Paul; Farr, Andy; Hollis, Nigel S. - 2009
Persistent link: https://www.econbiz.de/10003784813
Cover Image
Consumer attitude toward brand extensions : an integrative model and research propositions
Czellar, Sandor - 2009
Persistent link: https://www.econbiz.de/10003836114
Cover Image
Der chemisch-pharmazeutische Markenartikel : Darstellung des Wesens, der Absatzformen und des Kampfes um den Markt
Bergler, Georg - 2006 - Reprint [der Ausg.] Stuttgart 1933
Persistent link: https://www.econbiz.de/10003472476
Cover Image
The tyranny of the brands
Klein, Naomi - 2010
Persistent link: https://www.econbiz.de/10003916232