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Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark - 2009
Persistent link: https://www.econbiz.de/10003793772
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The uses of marketing theory : constructs, research propositions, and managerial implications
Cornelissen, Joep D.; Lock, Andrew - 2009
Persistent link: https://www.econbiz.de/10003793810
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Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.; Agarwal, James; Peterson, Mark A. - 2009
Persistent link: https://www.econbiz.de/10003794173
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Marketing myopia
Levitt, Theodore - 2009
Persistent link: https://www.econbiz.de/10003856198
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A review of multidimensional scaling in marketing research
Cooper, Lea G. - 2009
Persistent link: https://www.econbiz.de/10003794496
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A prospectus for theory construction in marketing
Bagozzi, Richard P. - 2009
Persistent link: https://www.econbiz.de/10003794755
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Objectivity in marketing theory and research
Hunt, Shelby D. - 2009
Persistent link: https://www.econbiz.de/10003794756
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Towards a unifying marketing approach through service
Baron, Steve (contributor) - 2010
Persistent link: https://www.econbiz.de/10008664676
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Marketing and critique : prospects and problems
Morgan, Glenn - 2009
Persistent link: https://www.econbiz.de/10003832312
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Consumer sovereignty, democracy, and the marketing concept : a macromarketing perspective
Dixon, Donald F. - 2009
Persistent link: https://www.econbiz.de/10003832343