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A history of schools of marketing thought
Shaw, Eric H.; Jones, D. G. Brian - 2008
Persistent link: https://www.econbiz.de/10003644148
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Some problems in market distribution
Shaw, A. W. - 2008
Persistent link: https://www.econbiz.de/10003644161
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Merchandising aims and objectives
Copeland, Melvin T. - 2008
Persistent link: https://www.econbiz.de/10003644167
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Origins of the institutional approach in marketing
Jones, D. G. Brian; Monieson, David D. - 2008
Persistent link: https://www.econbiz.de/10003644177
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Scholarly traditions and European roots of American consumer research
Kassarjian, Harold H. - 2008
Persistent link: https://www.econbiz.de/10003644623
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Consumer sovereignty, democracy, and the marketing concept : a macromarketing perspective
Dixon, Donald F. - 2009
Persistent link: https://www.econbiz.de/10003832343
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Societal marketing and morality
Crane, Andrew; Desmond, John - 2009
Persistent link: https://www.econbiz.de/10003832347
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Feminist thought : implications for consumer research
Bristor, Julia M.; Fischer, Eileen - 2009
Persistent link: https://www.econbiz.de/10003832548
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Market feminism : the case for a paradigm shift
Scott, Linda - 2009
Persistent link: https://www.econbiz.de/10003832562
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A history of schools of marketing thought
Shaw, Erich H.; Jones, D. G. Brian - 2008
Persistent link: https://www.econbiz.de/10003608596