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History of marketing thought ; Volume 1
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Major theoretical debates and contemporary issues in marketing theory
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ECONIS (ZBW)
285
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1
A history of schools of marketing thought
Shaw, Eric H.
;
Jones, D. G. Brian
-
2008
Persistent link: https://www.econbiz.de/10003644148
Saved in:
2
Some problems in market distribution
Shaw, A. W.
-
2008
Persistent link: https://www.econbiz.de/10003644161
Saved in:
3
Merchandising aims and objectives
Copeland, Melvin T.
-
2008
Persistent link: https://www.econbiz.de/10003644167
Saved in:
4
Origins of the institutional approach in marketing
Jones, D. G. Brian
;
Monieson, David D.
-
2008
Persistent link: https://www.econbiz.de/10003644177
Saved in:
5
Scholarly traditions and European roots of American consumer research
Kassarjian, Harold H.
-
2008
Persistent link: https://www.econbiz.de/10003644623
Saved in:
6
Consumer sovereignty, democracy, and the marketing concept : a macromarketing perspective
Dixon, Donald F.
-
2009
Persistent link: https://www.econbiz.de/10003832343
Saved in:
7
Societal marketing and morality
Crane, Andrew
;
Desmond, John
-
2009
Persistent link: https://www.econbiz.de/10003832347
Saved in:
8
Feminist thought : implications for consumer research
Bristor, Julia M.
;
Fischer, Eileen
-
2009
Persistent link: https://www.econbiz.de/10003832548
Saved in:
9
Market feminism : the case for a paradigm shift
Scott, Linda
-
2009
Persistent link: https://www.econbiz.de/10003832562
Saved in:
10
A history of schools of marketing thought
Shaw, Erich H.
;
Jones, D. G. Brian
-
2008
Persistent link: https://www.econbiz.de/10003608596
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