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The perfect marketeer : a coor...
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An Elgar reference collection
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H. Igor Ansoff ; Vol. 2
27
History of marketing thought ; Volume 1
25
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Innovation and entrepreneurship
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The theory of monetary aggregation
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The international library of critical writings in financial economics
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Chris Argyris : critical evaluations in business and management
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Economists of the twentieth century
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International library of environmental economics and policy
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HRM defined and in organizational context
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
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Modern perspectives on entrepreneurship : [the latest advances in entrepreneurship research by some of the leading minds in the field]
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ECONIS (ZBW)
1,940
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1
Marketing myopia
Levitt, Theodore
-
2008
-
Reprint
Persistent link: https://www.econbiz.de/10003681710
Saved in:
2
Marketing problems : from analysis to decision
Butler, Patrick
-
2009
Persistent link: https://www.econbiz.de/10003794752
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3
Review of interbrand choice strategy and bilateral market power
Bucklin, Louis P.
-
2010
Persistent link: https://www.econbiz.de/10003888346
Saved in:
4
Firm strategy, innovation and consumer demand : a market process approach
Robertson, Paul L.
;
Yu, Tony Fu-Lai
-
2010
Persistent link: https://www.econbiz.de/10003889338
Saved in:
5
Valuing marketing's contribution
Doyle, Peter
-
2008
Persistent link: https://www.econbiz.de/10003654959
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6
A social process model of user-analyst relationships
Newman, Michael
;
Robey, Daniel
-
2008
Persistent link: https://www.econbiz.de/10003763036
Saved in:
7
Where Berle and Means went wrong : a reassessment of capital market agency and financial reporting
Bricker, Robert
;
Chandar, Nandini
-
2009
Persistent link: https://www.econbiz.de/10003826085
Saved in:
8
Corporate finance in
theory
Wright, Robert E.
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001826351
Saved in:
9
Corporate finance in
theory
. [Index]
Wright, Robert E.
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001826364
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10
Building bonds with packaged-goods customers
Miller, Jon
-
2009
Persistent link: https://www.econbiz.de/10003784920
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