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ECONIS (ZBW)
207
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Return on marketing : using customer equity to focus marketing strategy
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valerie A.
-
2009
Persistent link: https://www.econbiz.de/10003836717
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2
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2010
Persistent link: https://www.econbiz.de/10003924111
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3
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
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4
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
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5
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
6
Effects of global market conditions on brand image customization and brand performance
Roth, Martin S.
-
2008
Persistent link: https://www.econbiz.de/10003656328
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7
Building strong brands
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784498
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8
Nostalgic bonding : exploring the role of nostalgia in the consumption experiences
Holbrook, Morris B.
;
Schindler, Robert M.
-
2009
Persistent link: https://www.econbiz.de/10003784636
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9
Teaching old brands new tricks : retro braning and the revivel of brand meaning
Brown, Stephen
;
Kozinets, Robert V.
;
Sherry, John F.
-
2009
Persistent link: https://www.econbiz.de/10003784641
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Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
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