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International marketing ; Vol. 1
23
Cross-cultural and critical perspectives on brands
19
An Elgar reference collection
18
Ideologies of globalism
17
International marketing ; Vol. 2
17
The evolution of brands : from signals of quality to storehouses of trust
17
International entrepreneurship
16
Globalizing religions
15
The globalization of the world economy
15
Brand management ; Vol. 3
13
Foundations of cross cultural management ; Vol. 4
13
Globalizing communications
13
Brand management ; Vol. 2
12
Future directions
12
The impact of culture (continued)
12
Measuring and managing brands
11
The impact of culture
11
International marketing ; Vol. 3
10
Strategy and globalization ; Vol. 2
10
Rapid internationalization and international new ventures
9
The impact of theory on representations of the consumer and the marketing organisation
9
Theoretical foundations, critiques & developments
9
Brand management ; Vol. 4
8
Cross-cultural human resource management
8
Foundations of cross cultural management ; Vol. 3
8
Global-local consumption
8
International political economy ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
Brand management ; Vol. 1
7
Critical perspectives on business and management
7
Macromarketing - a global focus ; Vol. 4
7
Methodological considerations
7
Corporate brand and corporate reputation
6
Ethics, environment and social impacts
6
International management of research and development
6
Macromarketing - a global focus ; Vol. 3
6
Managing cultural differences
6
Contemporary issues in business and globalization
5
Globalization and national cultures
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International HRM: the MNE perspective
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ECONIS (ZBW)
642
Showing
1
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642
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1
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
2
Right appeals for the "right self" : connectedness-separateness self-schema and cross-cultural persuasion
Wang, Charlie C. L.
-
2009
Persistent link: https://www.econbiz.de/10003785625
Saved in:
3
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
4
Cultures of cosmopolitanism
Szerszynski, Bronislaw
;
Urry, John
-
2010
Persistent link: https://www.econbiz.de/10003916014
Saved in:
5
Convergence and divergence in consumer behaviour : implications for global advertising
Mooij, Marieke K. de
-
2009
Persistent link: https://www.econbiz.de/10003785265
Saved in:
6
Consumer ethics across cultures
Belk, Russell W.
;
Devinney, Timothy Michael
;
Eckhardt, Giana
-
2009
Persistent link: https://www.econbiz.de/10003785639
Saved in:
7
The influence of culture on consumer impulsive buying behavior
Kacen, Jacqueline J.
;
Lee, Julia Anne
-
2009
Persistent link: https://www.econbiz.de/10003785560
Saved in:
8
Cultural differences in consumer impatience
Chen, Haipeng
;
Ng, Sharon
;
Rao, Akshay R.
-
2009
Persistent link: https://www.econbiz.de/10003785566
Saved in:
9
Can culture affect prices? : a cross-cultural study of shopping and retail prices
Ackerman, David
;
Tellis, Gerard J.
-
2009
Persistent link: https://www.econbiz.de/10003785570
Saved in:
10
Why do brands cause trouble? : a dialectical theory of consumer culture and branding
Holt, Douglas B.
-
2009
Persistent link: https://www.econbiz.de/10003784803
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