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Corporate brand and corporate reputation
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784482
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Are the strategic stars aligned for your corporate brand?
Hatch, Mary Jo; Schultz, Majken - 2009
Persistent link: https://www.econbiz.de/10003785028
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Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie - 2009
Persistent link: https://www.econbiz.de/10003785034
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Corporate branding in the new economy
Leitch, Shirley; Richardson, Neil - 2009
Persistent link: https://www.econbiz.de/10003785038
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Bringing the corporation into corporate branding
Hatch, Mary Jo; Schultz, Majken - 2009
Persistent link: https://www.econbiz.de/10003785050
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When corporate image affects product evaluations : the moderating role of perceived risk
Gürhan-Canli, Zeynep; Batra, Rajeev - 2009
Persistent link: https://www.econbiz.de/10003785061
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Corporate communication orchestrated by a sustainable corporate story
Riel, Cees B. M. van - 2009
Persistent link: https://www.econbiz.de/10003785162
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Strategy retold : toward a narrative view of strategic discourse
Barry, David; Elmes, Michael - 2009
Persistent link: https://www.econbiz.de/10003785167
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A brand of enlightenment
Ind, Nicholas - 2009
Persistent link: https://www.econbiz.de/10003785220
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Using branding to attract talent
Hieronimus, Fabian; Schaefer, Katharina; Schröder, Jürgen - 2009
Persistent link: https://www.econbiz.de/10003785231