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Marketing management and policy
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299919
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Industrial marketing : an organizational problem?
Håkansson, Håkan; Östberg, Claes - 2008
Persistent link: https://www.econbiz.de/10003611373
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Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
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The impact of theory on representations of the consumer and the marketing organisation
Maclaran, Pauline (contributor) - 2008
Persistent link: https://www.econbiz.de/10003605099
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Building bonds with packaged-goods customers
Miller, Jon - 2009
Persistent link: https://www.econbiz.de/10003784920
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Management information systems, technology, and marketing
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009301066
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HBR's 10 must reads on strategic marketing
2013
Persistent link: https://www.econbiz.de/10009725320
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Research methodology : research design and data analysis
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299963
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In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian - 2007
Persistent link: https://www.econbiz.de/10003377346
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Major theoretical debates and contemporary issues in marketing theory
Maclaran, Pauline (contributor) - 2008
Persistent link: https://www.econbiz.de/10003605084