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Consumer behaviour
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Reprint
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Keller, Kevin Lane
9
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Warde, Alan
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4
Ehrenberg, Andrew S. C.
4
Hill, Ronald Paul
4
Park, C. Whan
4
Schmitt, Bernd
4
Tadajewski, Mark
4
Belk, Russell W.
3
De Chernatony, Leslie
3
Dobscha, Susan
3
Erdem, Tülin
3
Fournier, Susan
3
Hatch, Mary Jo
3
Malhotra, Naresh K.
3
McCarthy, Michael S.
3
Ozanne, Julie L.
3
Sheth, Jagdish N.
3
Valenzuela, Ana
3
Aaker, David A.
2
Batra, Rajeev
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Einwiller, Sabine
2
Farr, Andy
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Foxall, Gordon R.
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Garolera, Jordi
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Haller, Axel
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Hoeffler, Steve
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Holbrook, Morris B.
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Holt, Douglas B.
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Jaworski, Bernard J.
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Klockhaus, Volker
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The evolution of brands : from signals of quality to storehouses of trust
25
Cross-cultural and critical perspectives on brands
23
Corporate brand and corporate reputation
18
Brand management ; Vol. 3
16
Measuring and managing brands
15
Brand management ; Vol. 2
14
Brand management ; Vol. 1
12
Brand management ; Vol. 4
11
Qualitative marketing research : approaches, techniques and analysis
9
International marketing ; Vol. 2
8
Marketing-mix strategies - product strategy and promotion strategy
8
The impact of theory on representations of the consumer and the marketing organisation
8
SAGE library in marketing
6
SAGE benchmarks in culture and society
5
Theoretical and empirical perspectives in critical marketing studies
5
Critical perspectives on business and management
3
Evolving and emerging issues in marketing strategy
3
Global-local consumption
3
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
3
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Michael Porter ; Vol. 1
3
Strategic information systems ; Vol. 3
3
Critical marketing : issues in contemporary marketing
2
Developmental challenges in marketing research
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
History of marketing thought ; Volume 3
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Nonprofit marketing : sectoral applications
2
Quantitative marketing techniques and analyses
2
Relational and functional integration
2
The development of critical perspectives in marketing
2
The development of marketing theory and its philosophical underpinnings
2
The later years of the International Accounting Standards Committee
2
The nature and scope of marketing research
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Transforming e-business practices and applications : emerging technologies and concepts
2
Accounting theory ; Vol. 3
1
An Elgar reference collection
1
Business ethics and strategy ; Vol. 2
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ECONIS (ZBW)
261
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1
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261
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1
Brand
globally but advertise locally? : an empirical investigation
Sandler, Dennis M.
;
Shani, David
-
2008
Persistent link: https://www.econbiz.de/10003655944
Saved in:
2
Consumer attitude toward
brand
extensions : an integrative model and research propositions
Czellar, Sandor
-
2009
Persistent link: https://www.econbiz.de/10003836114
Saved in:
3
How perceived
brand
globalness creates
brand
value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
4
Brand
diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
Saved in:
5
Builing strong brands in Asia : selecting the visual components of image to maximize
brand
strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
6
The effect of
brand
attitude and
brand
image on
brand
equity
Faircloth, James B.
;
Capella, Louis M.
;
Alford, Bruce L.
-
2010
Persistent link: https://www.econbiz.de/10003924366
Saved in:
7
Brand
image and
brand
usage
Bird, M.
;
Channon, C.
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924368
Saved in:
8
Evaluation of
brand
extensions : the role of product feature similarity and
brand
concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
Saved in:
9
Consumer evaluation of vertical
brand
extensions and core brands
Kim, Chung K.
;
Lavack, Anne M.
;
Smith, Margo
-
2010
Persistent link: https://www.econbiz.de/10003924416
Saved in:
10
Brand
popularity, country image and market share : an empirical study
Kim, Chung Koo
;
Chung, Jay Young
-
2008
Persistent link: https://www.econbiz.de/10003656235
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