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Special issue: The technology revolution in marketing management processes
Rudawska, Edyta (ed.) - 2016
Persistent link: https://www.econbiz.de/10011687745
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Effective use of technology in companies' marketing dynamics
Papaioannou, Eugenia (ed.); Pyatt, Alison (ed.) - 2019
Persistent link: https://www.econbiz.de/10012140211
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Special issue: the question of "alternatives" within food and drink markets and marketing
Smith Maguire, Jennifer (ed.); Watson, David J. (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011776861
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Special issue: Academy of Marketing Conference 2016 : radical financial services marketing
Academy of Marketing / Conference <49., 2016, … - 2017
Persistent link: https://www.econbiz.de/10011747424
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Supplement issue: Marketisation, markets, and marketing : theory and evidence
Chaudhuri, Himadri Roy (ed.) - 2017
Persistent link: https://www.econbiz.de/10011745457
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Special issue: Academy of Marketing Annual Conference 2016 : redical marketing
McLeay, Fraser (ed.); Coates, Nigel (ed.);  … - Academy of Marketing / Conference <49., 2016, … - 2017
Persistent link: https://www.econbiz.de/10011746348
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Special issue: broadening the perspective on mobile marketing : an introduction
Fritz, Wolfgang (ed.); Sohn, Stefanie (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011638763
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Digital marketing and consumer engagement : concepts, methodologies, tools, and applications
2018
"This book is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics such as mobile commerce, brand communication, and social media"--
Persistent link: https://www.econbiz.de/10011784334