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Geschäftsbeziehungsmanagement : mit 28 Tabellen
Kleinaltenkamp, Michael (ed.); Plinke, Wulff (contributor) - 1997
Persistent link: https://www.econbiz.de/10014267617
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Special issue on coopetition in industrial markets
Bengtsson, Maria (ed.); Kock, Sören (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011708692
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Dependence in buyer-supplier relationships
Mandt, Tobias - 2019 - Reprint 2019
Persistent link: https://www.econbiz.de/10011993562
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Business-to-Business-Kommunikation : neue Entwicklungen im B2B-Marketing
Baaken, Thomas (ed.) - 2002
Persistent link: https://www.econbiz.de/10001607978
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Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus (ed.) - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
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Special issue: Marketing relationships in the new millennium B2B sector
Ndubisi, Nelson Oly (ed.); Nataraajan, Rajan (ed.) - 2016
Persistent link: https://www.econbiz.de/10011458421
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Marketing von Solutions : innovative Ansätze und Best Practices
Woisetschläger, David (contributor) - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008702448
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Geschäftsbeziehungsmanagement : Konzepte, Methoden, Instrumente
Kleinaltenkamp, Michael (ed.) - 2011 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10009309869
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Customer Integration : von der Kundenorientierung zur Kundenintegration
Kleinaltenkamp, Michael (ed.); Fließ, Sabine (contributor);  … - 1996
Persistent link: https://www.econbiz.de/10000584004
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Collaborative customer relationship management : taking CRM to the next level; with 7 tables
Kracklauer, Alexander H. (contributor);  … - 2004
Persistent link: https://www.econbiz.de/10001740554