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Services marketing cases in emerging markets : an asian perspective
Roy, Sanjit (ed.); Mutum, Dilip S. (ed.); Nguyen, Bang (ed.) - 2017
Persistent link: https://www.econbiz.de/10014012322
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Strategic marketing cases in emerging markets
Adhikari, Atanu (ed.); Roy, Sanjit (ed.) - 2017
Persistent link: https://www.econbiz.de/10014013168
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Bottom of the pyramid marketing : making, shaping and developing BOP markets
Singh, Ramendra (ed.) - 2019 - First edition
Persistent link: https://www.econbiz.de/10012033273
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Relationship marketing strategies of Indian banks in the wake of the global economic slowdown
Roy, Sanjit Kumar (contributor) - 2012
Persistent link: https://www.econbiz.de/10009581875
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Healthcare for the bottom of the pyramid
Singh, Ramendra (ed.); Mukherjee, Avinandan (ed.) - 2015
Persistent link: https://www.econbiz.de/10011479804
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Special issue: markets and marketing at the bottom of the pyramid
Mason, Katy (ed.); Chakrabarti, Ronika (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011824965
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Special issue: CSR in a globalised world: emerging issues and challenges : emerging issues and challenges
Singh, Ramendra (ed.) - 2018
Persistent link: https://www.econbiz.de/10011876394
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Special issue: marketing challenges and opportunities in India
Singh, Ramendra (ed.) - 2018
Persistent link: https://www.econbiz.de/10011963046
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Business-to-business (B2B) marketing practices in India
Singh, Ramendra (contributor) - 2012
Persistent link: https://www.econbiz.de/10009558498
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Sustainability and marketing to socially connected consumers
Singh, Ramendra (contributor) - 2014
Persistent link: https://www.econbiz.de/10010407016