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Special issue: Brand-consumer storytelling theory and research
Woodside, Arch G. (contributor) - 2010
Persistent link: https://www.econbiz.de/10003981127
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Special issue: Luxury brands
Okonkwo, Uché (contributor) - 2009
Persistent link: https://www.econbiz.de/10003847225
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Luxury fashion
2015
Persistent link: https://www.econbiz.de/10011502848
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Antecedents and outcomes of consumer perceptions toward hedonic goods
Behrens, Stefan Henrik - 2014
Persistent link: https://www.econbiz.de/10010390488
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Luxury marketing : a challenge for theory and practice
Wiedmann, Klaus-Peter (ed.); Hennigs, Nadine (ed.) - 2013
Persistent link: https://www.econbiz.de/10014011384
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Challenging consistency : effects of brand-incongruent communications
Törn, Fredrik - 2009
Persistent link: https://www.econbiz.de/10003847084
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Brands and brand management : contemporary research perspectives
Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010
Persistent link: https://www.econbiz.de/10003885607
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Packung ist Marke : Mediawert Verpackung ; Pro Carton: Jürgen Bihler im Interview ; Markenschutz inklusive
Bihler, Jürgen (contributor) - 2008
Persistent link: https://www.econbiz.de/10003624130
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Bauer, Hans H. (ed.) - 2012
Persistent link: https://www.econbiz.de/10009375388
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Forum Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2014"
Schmidt, Holger J. (ed.) - 2015
Persistent link: https://www.econbiz.de/10011302536