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Luxury marketing : a challenge for theory and practice
Wiedmann, Klaus-Peter (ed.); Hennigs, Nadine (ed.) - 2013
Persistent link: https://www.econbiz.de/10014011384
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Special issue: Luxury brands
Okonkwo, Uché (contributor) - 2009
Persistent link: https://www.econbiz.de/10003847225
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Luxury fashion
2015
Persistent link: https://www.econbiz.de/10011502848
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Antecedents and outcomes of consumer perceptions toward hedonic goods
Behrens, Stefan Henrik - 2014
Consumer perception, wine marketing, luxury brand management. - Konsumentenseitige Wahrnehmung, Weinmarketing …
Persistent link: https://www.econbiz.de/10010390488
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Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
Pietzcker, Dominik (ed.); Vaih-Baur, Christina (ed.) - 2018
Persistent link: https://www.econbiz.de/10012002324
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The management of luxury : a practitioners handbook
Berghaus, Benjamin (ed.);  … - 2014
constantly rethink their marketing strategies to keep up with consumers' shifting expectations.The Management of Luxury consists … forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and …
Persistent link: https://www.econbiz.de/10010421880
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Consumer-citizens of China : the role of foreign brands in the imagined future China
Tian, Kelly (ed.); Dong, Lily (ed.) - 2010
, Chinese and Asian Studies and Political Science. Kelly Tian is Professor of Marketing and holds the Anderson Chair of Business … at New Mexico State University. Lily Dong is Associate Professor of Marketing at the University of Alaska at Fairbanks …
Persistent link: https://www.econbiz.de/10012794047
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Special section: Thought leadership in brand management
Jevons, Colin (contributor) - In: Journal of business research : JBR 63 (2010) 11, pp. 1111-1171
Persistent link: https://www.econbiz.de/10008697440
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Special section: Thought leadership in brand management II
Merrilees, Bill (contributor); Wallace, Elaine (contributor) - In: Journal of business research : JBR 66 (2013) 2, pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
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Special section: Thought leadership in brand management
Jevons, Colin (contributor); Buil, Isabel (contributor);  … - In: Journal of business research : JBR 66 (2013) 1, pp. 1-122
Persistent link: https://www.econbiz.de/10009720415